Peiling Han

Service design as a highly integrated discipline, has always attracted her with its focus on how to provide customers with more humanized, efficient, and enjoyable services through innovative design methods. This allows designers to create a better life for their customers.

During her year of study at RCA, she had interactions with people from different backgrounds, each with their own unique life experiences. It was through these meaningful communications that she discovered many strategies that could be intervened through service design and aspects that could be improved. She tries to use technology and art to create and optimize the service framework, with the goal of not only satisfying human emotional needs but also having an impact on society.

In the final research project “Happy Living Alone”, she focused on the design for the easily overlooked social group of young people living alone, paying attention to their well-being. Through interviews and co-creation workshops, she and her group member discovered their real needs and experiences and designed for them. In this project, she served as a content builder, planner and visual designer. 

“Design is not a skill, but the ability to sense and perceive the essence of things.”