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Service Design (MA)

Qi Chen

Qi is a Product and Service designer from Fujian China. He always focus on user-centered design approach, and through empathy to explore users' pain points in life. He loves learning new things and thinking on their feet.

He works on Healthy care, Internet impact and Sustainable development which creates experiences for apps, service systems and industry design. He received training in Service Design, UX design and Product design from 2018-2023, and he is currently studying MA Service design at the Royal College of Art.

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

Personal photo: Standing in the forest wearing a black shirt.

Through continuous engagement with menopausal women and traditional Chinese medicine practitioners, I have been exploring their genuine needs and desires. By addressing these issues with the lowest cost and most feasible methods, I aim to gradually improve the users' situation. This is an ongoing pursuit and practice for me as a strategic designer. In the current complex social environment, there is no one-size-fits-all design solution, so designers must constantly adapt and experiment based on specific circumstances.

Cover image
The purpose of my project is to advocate for women to manage their own physical health during menopause, rather than solely seeking medical attention when experiencing symptoms of illness. Therefore, I am currently collaborating with A&N Chinese Medicine Clinic to provide a service based on the medical characteristics and principles of traditional Chinese medicine. This service aims to enable women to consistently use traditional Chinese medicine for long-term body management and enhance their well-being,
Background of project
The NHS (National Health Service) is a vast healthcare system that categorizes different diseases through pre-diagnosis by GPs (General Practitioners). However, due to limitations in diagnostic methods and inadequate healthcare resources, many individuals have begun turning to alternative medicine as a solution. Currently, alternative medicine serves as a supplement to public healthcare, offering a diverse range of treatment options.
Market size
Traditional Chinese Medicine (TCM), as a significant category in alternative healthcare, possesses a vast potential market size. With the growing demand for comprehensive health management, an increasing number of individuals are turning their attention to the effectiveness and holistic treatment methods of TCM.
Problem Statement

Through this process, women will gain a comprehensive understanding of the pathogenesis of menopause and strengthen their knowledge of traditional Chinese medicine from a TCM perspective. By combining medical education, treatment, and self-care practices, they will gradually develop healthy habits for managing their bodies, not just seeking medical care when they are ill.

My outcomes will be divided into four stages: appointment, clinic visit, returning home, and second visit. Throughout these stages, design concepts will be continuously applied and refined.

Journey map