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Service Design (MA)

Qianyi Li

I am a Chinese service designer and user experience designer with a bachelor's degree in Computer Science and Technology. With a strong background in both technology and design, I have honed my abilities to effectively bridge the two fields and bring a unique perspective to projects. I am passionate about taking a design-thinking mindset and using it to create new, innovative ideas that blend technology and creativity and have a positive impact on mankind.

Service design to me is using human-centred design and convergent strategy to promote the integration of design with social issues and deliver sustainable solutions. I love creating valuable experiences and working with others to find creative solutions to complex problems. Also, by combining business and technology with the principles of service design, I am empowered to fulfil my purpose of inspiring positive change in the world. It's one of the things that drew me to Service Design in the first place.

Qianyi Li

I am a UK-based service designer with working experience in UX design, product management, data visualization, visual communications and startups. With strong experience in user research, prototyping, strategy thinking, and Empathic and user-centred design practices. I have worked on projects across different sectors including healthcare, retail, social impact, future speculation and public policy, and created design systems and guidelines for the Islington council and the Chinese Academy of Science. I am also a creative, empathetic team player who can inspire and motivate others.



ECO-CO is a natural-based Canal-Community collaborative service system to establish a long-term sustainable pathway between the London Canal Organization and the community.

It connects three target stakeholder groups: Community centres, Residents and the Canal CIC. Positively impacting communities with nature and wellbeing by promoting the engagement of canal activities.

Desk Research
Field Research
Service overview
Service Flow

Problem statement

People in the city face high life pressures and have a low frequency of contact with nature, leading to unfulfilled needs to enjoy the nature space.

In the Hoxton area, there is a lack of motivation for people to join the canal activities. Community centers lack knowledge of the canal and rarely organize canal-related activities. The high-quality meaningful canal activity lacks effective propaganda way to engage the community residents to join. Leading to the underutilized of existing canal resources.

Mission statement

How might we support and utilize existing local resources, including community, canal, and CIC organizations, and even harness the potential of existing business investment to create a more engaged and healthy community.

Value proposition

Promote Local resources integration and utilization:

Establishing a new collaborative network among residents, communities, and canal conservation organizations to promote the utilization of existing natural resources in the surrounding communities.

Create Canal-Community new opportunities:

Targeted promotion of canal activities to communities, enhancing residents' awareness and interest in nature conservation. Meanwhile, increasing community participation in activities and enhancing community engagement and cohesion.

Optimize Lifestyle:

Conducting a new operational model for blue spaces based on green prescribing that encourages a healthier way of life.



Promote the collaboration between the community center and canal CIC to introduce existing canal conservation activities to the community through a portable service toolkit. Enhance people’s motivation to interact with the canal and let them engage with the existing activities and reengage with nature.


Establish a long-term sustainable pathway connecting UK canal conservation groups with the community, further enabling people's healthier lifestyles towards the mutual healing between individuals and the canal's natural resources.

Our service

Enhance the motivation of residents and collect the needs of the community's relationship with the canal by holding personalized Community-Canal workshops.

Support community matching canal organizations to introduce and plan the activities.

Hold canal activities and realize long-term collaboration.