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Service Design (MA)

Zhao Qi

Zhao Qi (Martin) has 6 years of experience in UI/UX design and 2 years of experience in business. As a UX/UI designer and an entrepreneur, he has pondered what service design really is. He did not have much intuition about how good the design was when he worked as a UI/UX designer since the type and needs were determined by product managers in China. However, when he started his own business, he discovered the magical power of service design. Improving the service of his milk tea shop increased his revenue. This led him to realize that service design can be quantified and that good design will be a critical factor in growth. In the future, Zhao would like to run a company that provides excellent service designs.

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

This is a photo of Zhao Qi standing in front of the British Museum. He really enjoys visiting museums and exploring exhibitions.

I have 6 years of experience in UI/UX design and 2 years of experience in business.

With my six years as a designer, I have honed my interaction software skills and learned how to analyze user preferences and needs, which will be useful for my future studies. My constant learning and practical projects have led me to realize that interaction and user experience design can not only be applied to mobile or PC pages but also to more products and services. As such, I have sought out opportunities to expand my experience and knowledge of user experience design across a wider range of products in my third job as a UE Designer. 

My two years of experience as a milk tea store boss in the Philippines have enabled me to see service design from a more holistic perspective. Through my overseas experience, I have gained a deeper understanding of multicultural communication in diverse cultures as well as the different needs of people in different countries. Through distribution of detailed questionnaires, I also carried out a survey on the opinions and preferences of my customers in order to improve my service quality and enhance the brand's popularity. As a result of this experience, I was able to discover market demands and think from the perspective of customers, which improved service quality and customer satisfaction.

What is the challenge?
What characteristics and circumstances are associated with LONELINESS?
Who we are designing for?
What are they struggling with?
Four Insights
Problem Statement
How might we
Our Solution 1
Our Solution 2
Fun Prototyping on Public Show