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Service Design (MA)

Zhaoyu Wang

MAMATOTO aims to support Chinese families of single parenting seeking community and social support. We aim to reduce bias and misunderstandings influenced by traditional culture.

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

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Hello, my name is Zhaoyu Wang, and I am a service designer with a background in visual communication design. Currently, my partner, Jun Wu, and I are collaborating on the development of a service design called MAMATOTO. Our primary focus is on reducing social stigma and facilitating access to community and social support for Chinese single-parent families.

My experiences:

November 2022 to February 2023: Participated in the Slow Path Service project in collaboration with Catch22 (SD Challenge Lab).

April to June 2022: Worked as a campus ambassador for BeeArt, a product under ThoughtWorks, assisting in product promotion.

November 2022: Awarded and participated in the exhibition "In Memory of the Bauhaus" at the Xu Liaoyuan Museum of Modern Art.

Background information


According to the data as of 2020, 1,465,000 children were born into unmarried families, which represents a 43.5% increase compared to the previous census in 2010.

These types of families often face negative perceptions in the public eye, being deemed invisible and fragmented. Some people still hold the belief that "unmarried parents are immoral," "parents betray the institution of marriage," and "children raised in such families encounter numerous issues." These negative labels result in single-parent families being treated unfairly.

With such a significant number of single-parent families, what can we do to support them?

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Problem statement