Chloe So
About
Chloe is an entrepreneurial multidisciplinary designer interested in the intersection of design, emerging materials and consumer products. Her design practice focuses on making our world more circular through investigating waste materials and by-products as novel materials and technology. Prior to her master’s, she worked for a venture capital startup accelerator in NYC focused on consumer goods and retail tech, and has helped over 15 startups find product market fit.
She completed her bachelor’s degree at Brown University and double majored in Engineering (B.A) and an independent concentration called Design and Cognition (B.A), which studies psychology and design.
Statement
I see design as a tool to make an impact through interdisciplinary collaboration. Our world of consumption and desire for more never ceases nor satisfies, and it is hurting our planet. Our air is polluted, sea-levels are rising, and our landfills are overflowing. We know it is bad, and “try” to be more sustainable, but find it difficult to when very little is truly sustainable. While there is a need to design human behavioural interventions to tackle the crux of our overconsumption problem, there is urgency to also create and design for circularity.
My design practice aims to make that impact through investigating emerging materials, waste by-products and circular systems within our world of consumption in hopes of instilling more kindness in our planet while satisfying consumer demands.
Lumeco
LUMECO
UV Fluorescent Dyes and Inks made from Organic Waste Materials
Fluorophore Synthesis
Context: Entertainment & Events Industry
Using Lumeco in the Entertainment Industry
The focus use case of Lumeco is where consumers interact with UV fluorescence the most and provide an alternative as this is where I could impact both the industry and protect consumers from the toxicity the most.
Lumeco Dye Experimentation Process
Lumeco Ink Experimentation Process
Design Impact
Special Thanks
This project could not have been done without the following experts:
Special thanks to Eloise O’Brian Scott and Eleanor Thompson from the Royal College of Art, and Dr. Richard Lobo, Dr. Chandra George, Dr. Hui Luo and Piotr Toka from Imperial College London.