Bingqin is a forward-thinking creative specialist skilled in cultivating concepts and strategies across digital, tech, and experiential domains. Possessing a rich dual background in Material Engineering and User Experience Design, she endeavors to infuse every project with impact, merging strategy, avant-garde technology, cultural insights, art direction, user behavior, and usability trends into a compelling narrative.
Her worldview is shaped by an insatiable curiosity, an ambition to blaze new trails, and a constant pursuit of fresh opportunities. She embraces new challenges with innovative, out-of-the-box thinking.
Creative Director at UNIT9
Publications, Patents and Conferences:
Experiment and study on the hydrochloric acid-steam degumming process of silk-knitted fabric
Method for Degumming Silk Knitted Fabric (CN110373889A)
Preparation and Properties of Nano SiO2 Silicone Rubber Composites
Featured Projects and Awards:
Michelob ULTRA: McEnroe vs McEnroe (5 Cannes Lions, 1 Sports Emmy, 1 Adage)
Cox: Project Convey (2 Cannes Lions)
Nike: Trove Experience (1 FWA)