Yujia Li is an industrial designer from China. During her undergraduate studies, she was exposed to a lot of technology and the application of new materials. physical, tangible matter is the material basis and carrier of industrial design. The use of different Advanced materials and processing technology could bring users new experience.
In her work, Yujia focuses on observing the details in life and the materials that can be seen everywhere that may be ignored, trying to make more suitable and reasonable transformations of the original inherent materials in different environments and scenarios.
She believes that in product design, through the exploration of materials, more possibilities of products can be discovered, and imagination and creativity can be enriched.
During her postgraduate studies, Yujia's explored the sense of empathy brought by products, and tried to design more warm-hearted design works.
Xi'an Academy of Fine Arts (China) - (BA) Design Products
Royal College of Art - (MA) Design Products