Subin Seol

About

Subin Seol is a visionary furniture and interior designer based in London and Seoul, driven by a belief in the transformative power of design. She sees design as more than aesthetics and function; it is a medium for storytelling and narrative exploration.

Seol's design philosophy revolves around merging craftsmanship with narrative to create profound experiences and convey meaningful messages. With her experience as an independent designer, as well as her roles at Samsung as a brand experience designer and art director, Seol brings a unique perspective to her creations.

In 'Matter' platform, emphasizing 'Thinking through making', her current project 'Mortality Matters' is the result of her ultimate interests in craft and narrative, seamlessly blending functionality, aesthetics, and storytelling. Through her creative vision and dedication to narrative-driven craftsmanship, Seol strives to shape immersive environments that inspire, challenge, and leave a lasting impression on those who encounter them.


Recent Exhibitions, Awards, and Features:

  • Korea + Sweden Young Design Award (June 2023) - Grand Prize - 'Remembrance'
  • Alto University Exclusive Summer School (May 2023) - Selected as one of five representatives of RCA
  • Dezeen (April 2023) - Six key trends from Milan design week 2023
  • Royal Academy of Arts (Mar - May 2022) - 'John Hejduk: London Masque' - Her work, 'Pharmacokinetics'
  • Dezeen (Feb 2021) - 'Korean Art Deco'
  • Red Dot Design Award (Jul 2020) - Winner in Brand & Communication Design
  • IF Design Award (Sep 2018) - Winner in Interior & Architecture

Statement

"Death is not the opposite of life, but a part of it." - Haruki Murakami

"Mortality Matters" is a pioneering project designed to address the societal discomfort surrounding end-of-life discussions. Situated in the artistic hub of Woolwich, it intertwines the symbolic stages of pottery-making with reflections on life's journey, fostering an environment for open dialogue about mortality.

The concept resides within a five-story building where each floor mirrors a stage in the pottery-making process and human life cycle, from creation to culmination. The central Kiln Tower symbolizes the cycle of life and death, embodying the vital elements of both pottery and human life: water, air, and fire.

Participants engage in pottery-making and end-of-life planning discussions, crafting urns or legacy pots that represent their essence. This hands-on process serves as a tangible reminder of life's impermanence, prompting a more conscious and meaningful life experience.

The project also incorporates ceramics as architectural elements, with the building's design featuring modular 3D and narrative tiles, further emphasizing the passage of time and life's ephemeral nature.

"Mortality Matters" aims to reshape perceptions of death from a feared concept to an integral part of life, facilitating individuals to live more fulfilling, meaningful lives.

Research

Design Exercise

Medium: Various, Product, Illustration

Size: 420*420*600

Narrative & Experience

Material Exploration

Mortality Matters

Side Project_Remembrance

Medium: Furniture