Jojo-Shuhan Zan

Jojo Zan is a digital fashion artist and designer, born in Beijing and now based in London. She specializes in using AR and VR forms to create “bridges” between the digital and physical worlds. She explores and uses different new technologies to enrich her art language. She is also a "Gravity Sketch Student Ambassador". Jojo uses VR and AR as her media of expression, and she has published her works as a creator on Instagram, Snapchat, Adobe, 8th Wall, and TikTok. She also collaborated with Meta on the "Queens of the Metaverse" project, where she was responsible for the VR and AR design.

Jojo believes that in the current context of digital popularity and AI rapid development, the impacts behind them cannot be ignored. Her works mostly relate to the relationship between human technological development and the environment, the pollution and waste of virtual space mapped onto the physical world, Digital waste, and the influence and change of human self and self-belief in the process of technological development. She hopes to express these existing or imminent problems from different perspectives through digital ways.

Jojo Zan creates immersive and interactive experiences with digital sculpture, AR, and digital filmmaking. She believes that art is a bridge that connects her with the external world, and she uses art to voice and express what she feels. Jojo's work explores the relationship between humans and the virtual world, and how humans are drawn to the virtual world while ignoring the impacts it has on the present and the future.

One of her projects is called “The Digital Legacy”, which is a digital sculpture and AR installation that imagines a future world scenario where the virtual world has taken over the real world, leaving behind ruins of human civilization. She was inspired by Buddhism, ruins, and the sacred monuments of ancient Rome, which reflect human beliefs and how they change over time. She uses digital sculpture to create realistic and detailed models of the ruins, and AR to overlay them on the real environment, creating a contrast between the past and the future.

Her goal is to awaken the forgotten persistence in everyone’s heart by letting them explore the ruins in the virtual world through her work. She wants to challenge them to think about their relationship with the virtual world and the real world, and how they can balance them. If the future will be a ruin, how can we change it?