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Global Innovation Design (MA/MSc)

Maroa-Isabell Al-Sahlani

I’m an Iraqi-Swedish Innovation Designer with an interest in easily deploy-able solutions that are specifically designed for the cultural context in which they inhabit, a lot of my design centres around typography and linguistics and their roles in human-computer interaction as they are often intertwined. More recently I have begun designing for human-robot interactions also. A recurring theme within my work is complex scripts (specifically Arabic) and activism as I combine research, graphic design, robotics, conversational and written practices to reflect on the agency of the arts in nation building.



Education

B.A. Hons Graphic Design & Illustration De Montfort University (2016-2020)

Experience

Speculative Design Lecturer, SADI, SWU, TU Korea (2023)

Brighton PhotoFringe, Exhibition designer (2022)

DLX design lab, U-Tokyo, Design researcher (2022)

Photographer’s Gallery London, print publication designer (2021)

Brighton PhotoFringe, Exhibition identity designer and print publication designer (2020)


Exhibitions

ART-ACT Festival, Singapore Design Week, Singapore (2023)

Brighton PhotoFringe,(2022)

Brighton PhotoFringe, TAKE/MAKE, I Want A Nation! (2020)

Photographer’s Gallery, (2020)


Awards

Semi-Finalist, Mayors entrepreneur (2022)

Discovery fund, Imperial Enterprise Lab (2022)

We Innovate, Imperial Enterprise Lab (2023)

Portrait photo of Maroa-Isabell Al-Sahlani

My work lives within the borders of typography, technology and linguistics. Throughout my GID journey I explored how these themes relate and interact with one another, the works I showcase here are developments of these explorations and the tangent projects during the international exchange which aided my learnings.

Shahta (شحطة) is a reduced character-set for flick input in Arabic text-entry developed through anatomical segmentation of Naskh Arabic calligraphy script. It’s a development from the Invisaboard project and explores text-entry solutions from a typographic perspective for bilingual users.

Invisaboard (كيبوردغير مرئية) is the project in which all these ideas have culminated, it combines complex scripts, human-computer interaction and linguistics to tackle an issue that affects 440 million people, the Arabic users. 

The 3d form and service design of, Silsila, was arrived at using a design methodology which involved principles from the Asian perspectives we learnt in Singapore. It also combines design psychology from previous modules taught in London. 

We want a nation Pt.2 (اصوات), is a continuation from a previous project by the same title, highlighting the 2019 protest in Iraq. I explored how turning intangible (sound) experiences into tangible (3D) added meaning and value to a material product.

Bare-ly Seen was an exploration into endowing text and type meaning through film for the Art-Act Festival in Singapore. It had strict design rules laid out by the facilitators, in this case poetry was used to design carefully through metaphors.

Design From Future was a workshop held in South Korea teaching Speculative Design through lectures and walk throughs of processes and frameworks for Samsung Art and Design Institute, Seoul Women’s University and TU Korea students. 

Project hero shot
Shahta in context and use
Display of interaction and the segmented character set.
Shahta on phone context
Display of landscape keyboard with segmented character set.

371.4 million people worldwide speak Arabic as their mother tongue, and most of them have difficulty writing and communicating online accurately and correctly. This struggle is reflected in the copious amount of spelling, grammatical and punctuation errors found online on a casual basis and in formal pieces of text such as newspapers. This is due to insufficient tools when writing using digital devices that lack the nuanced understanding of complexities in the Arabic script and its history as a language when designing text-entry systems. 

Co-designing with the users as an approach was taken to address the needs of bilingual Arabic speakers in the diaspora and the MENA region who speak the language but were not taught how to read and write formally. The iterative prototyping of ways to abstract and segment the letters to explore the anatomy of the letterforms as a process meant writing and typing could be approached purely visually. The outcome is a segmented character-set that enables smaller keyboard layouts with space for critical symbols such as diacritics essential to the writing and reading experience. 

Hero shot
title in arabic
woerking at the lab
DLX Lab, Tokyo
Explanation of interaction
Yamakawa lab
Testing Arabic, English and Japanese Handwriting recognition by Yamakawa lab's 3D tracking system.
silicone
Silicone nail-wearable for retroreflective LED camera testing
silicone work
Silicone experimentation with 3D printed moulds
lab discussions
DLX Lab discussions.
Presenting findings at Shibuya QWS
Presenting at Shibuya QWS
Outcome
Presenting at Shibuya QWS with outcome.

Inspired by the lack of innovation in how Arabic speakers interact online using the inefficient keyboards not designed for the Arabic script. This research led me to this question: How can we preserve the complexities of human innovation in this technological age, and how can we use technology to serve our needs without compromising the socio-cultural context?

Invisaboard is the proposed non-touch high-speed short form text-entry solution for Arabic script and less able Arabic users in collaboration with Yamakawa lab. Researched and designed using the lab’s specialisms such as high-precision, high-speed cameras and 3D tracking system to test and develop a handwriting and gesture navigation interaction that extends to distant human-computer interaction. A retroreflective nail marker was also developed to aid in accuracy of the collected data when recording the handwriting and gesture interaction for further insights during experimentation when designing the interface. 

What if we don’t want to simplify the script to the extent of removing all character, tradition, calligraphic development, human craft and history?

Invisaboard exists within these constraints and aims to be the balanced design solution.

Hero image
AGSKJDLA
Tahrir Square, Baghdad, candle ritual to remember the martyrs
Protest image
Noisy chaos at the protest, gas bombs, screams, ambulance and car sounds
SLA print
3D sla painted
Decade of beads
Touchdesigner
Sound visual which was used for lampshade and prayer bead. – Sound and video to vector shapes, Audioreactive workflow in TouchDesigner.
LAmpshade photoshoot
LAmpshade
From Soundscape to lampshade – Lamp Shade & Prayer Beads: embedding meaning into the 3d design by using captured soundscapes from historical events to inspire its geometry, for remembrance and reflection.
Presented in Singapore
Presented project in Singapore with the audioreactive visuals.

Humans can ascribe meaning to physical objects, becoming symbols to remind and meditate on events that have made an impact in our lives and the philosophy we wish to live by, whether it's a book, a statue, a talisman, a rock etc. In the evening of Iraq’s 2019 protests, lamps were lit and prayers were said in memory of the lives lost so far during the protest. In the consumerist culture, we have stopped giving objects inner meaning, making things “too replaceable.” Can we extend the life of an object in a sustainable fashion by embedding meaning to the user?

Maroa used touch-designer to convert the audio from the soundscape she personally captured at Iraq’s 2019 protests and made them into flat vector visuals. She collaborated with Savio to export the subsequent vectors to be used as sketches to build a CAD model to then 3D print. To remember and reflect on the historical and political events such as soundscapes of military firing at the protestors, cross sections of the lampshade changes to represent the audio from 0 sec to 10 seconds. On the decade of beads, each bead’s form unique to 1 second of a 10 second soundscape recording, they were SLA 3d printed due to the size of the bead and for high finish.

In collaboration with Savio Mukhachirayil.

Title image
Media Art Nexus, Nanyang Technological University viewing of Barely-Seen, 2023 – ART-ACT Festival, Singapore, 2023. Photos taken by Ahad Mahmood and Arnau Donate, facilitated by Aura Murillo and Ina Conradi.
Tensquare
Tensquare viewing during ART-ACT Festival, Singapore, 2023 – ART-ACT Festival, Singapore, 2023. Photos taken by Ahad Mahmood and Arnau Donate, facilitated by Aura Murillo and Ina Conradi.
Tensquare
Tensquare viewing during ART-ACT Festival, Singapore, 2023 – ART-ACT Festival, Singapore, 2023. Photos taken by Ahad Mahmood and Arnau Donate, facilitated by Aura Murillo and Ina Conradi.
Tensquare
Media Art Nexus, Nanyang Technological University viewing of Barely-Seen, 2023 – ART-ACT Festival, Singapore, 2023. Photos taken by Ahad Mahmood and Arnau Donate, facilitated by Aura Murillo and Ina Conradi.

During our time in Singapore, we noticed a group of people in PPE for construction, they looked like us, being transported out from the construction site in the back of a semi-open truck sitting in all directions. This was where our reflection started, can’t everyone else see this? And what else exists in our blind spot?

There is a tendency to not notice these workers, and governments may want to hide them in carefully designed and constructed blind spots to preserve the image to us and the outside world. Our perception of the migrant workers and the jobs is skewed as a result. This can lead to an unsympathetic outlook to their concerns and they become vulnerable to being taken advantage of through extortion and oppression. 

This piece of work is a call to reflect upon our own blindspots, who and what are we being wilfully blind to, where and when? It is a call to be improvers of society, to be our neighbour’s keeper, to uphold and see the human dignity of others in society. Use our bodies to act, to hear, to speak and to see those who are barely seen.

The yellow represents the safety helmets of the workers, the sounds used, and lines such as, “Do Not Disturb”, “Work in Progress” can also be noticed at a construction site.

In collaboration with Savio Mukhachirayil.

Students working
SADI students working on their final presentations together.
Teaching
Teaching alongside Minwook Paeng
Students
Students presenting their final speculative worlds and artefacts.
Teaching alongside Savio
Teaching alongside Savio Mukhachirayil

Design From Future was a workshop held in South Korea teaching Speculative Design through lectures and walk throughs of processes and frameworks for Samsung Art and Design Institute, Seoul Women’s University and TU Korea students. The students were taught how to world build, the importance of future thinking in design and innovation, given practical tools and frameworks to build artefacts in 3 days spread over a week. They also presented and discussed their work throughout the workshop to solidify their understanding. 

Taught with Savio Mukhachirayil and Minwook Paeng.

Silsila device interaction – Render made by Savio M. Mukachirayil.
Render
Silsila interface and projection interaction.
Exhbition
RCA WIP Exhibiton of frameworks and 3 different outcomes.
Exhibiton
Imperial WIP exhibition.
Silsila pt 2
Outcome 2 shown and made in Singapore for Asian Perspective class.

A parent should teach children how to navigate their perception of reality; like the physical world, the internet is a chaotic place and children spend a lot of time online. The less conscious the parents are of their children’s online interactions, the less connected they become, endangering the parent-child bond.

Many of today’s solutions include restriction based discipline enforced by the technology itself, however, content locking alone stunts the children's exercise in freedom which limits their development to mature adults that understand moderation online. 

This education needs to be modelled by their parents, not an algorithm, but moments of conversations are low now as parents are busy checking their own phones, robbing kids out of crucial parenting opportunities.

Silsila is a solution that monitors children's use of online technologies by collecting, visualising and analysing their behaviours, flagging concerning activity and provides suggestions based on psychological studies to encourage parents to have informed discussions with their children, creating situations to connect and educate.