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Design Products (MA)

Haowei Zhou

I'm embarking on a project that explores the intimate relationship between humans and products. This project aims to delve into the realm where products offer unexpected support and affection to individuals, leading to a sense of surprise and delight. However, as people become more familiar with the product, their interest gradually wanes. My goal is to create a completely new and enduring bond between humans and products through this project, introducing a concept known as "intimacy products." These products will forge a deep and lasting connection with users, going beyond mere functionality to evoke emotions and establish a strong sense of intimacy. By redefining the user-product relationship, I aspire to bring about a transformative experience that captivates users and fosters a profound and enduring connection between humans and the products they interact with.

Intimacy products are fragile and depend to some extent on the user in order to function. When users need to carefully care for a product and then develop respect and tolerance for it, the product can be intimate to users. However, let's make a bold assumption that if the user is exposed to the product when using it (i.e. back, armpit, neck, back of head, ears, etc.), it should also be intimate.

This chair shows this fragile property: when you sit in this chair, it will slowly open its "arms" to embrace you, but when you suddenly leave it, it will feel frustrated or embarrassed, because you have sent a signal that it is not interested in it, its arms will quickly shrink.







Haowei Zhou

Haowei Zhou, a 25-year-old from Shanghai, China, is a passionate individual interested in exploring the relationship between products and users. With a focus on multidimensional interaction design, Haowei aims to break the rigid and stagnant connection between traditional users and products. Drawing inspiration from various fields, Haowei seeks to bring innovative and creative approaches to the design process. Through thoughtful and user-centric design interventions, Haowei aspires to bridge the gap and foster a more dynamic and engaging interaction between users and products. With a deep understanding of the importance of user experience and a drive to make a difference, Haowei is dedicated to creating meaningful and impactful designs that enhance the overall user-product relationship.

Concept Map
Concept Map
“You will be hugged, don't leave it, it will be depressed”
I wanted to show a cute chair with interesting curves and soft materials
I wanted to show a cute chair with interesting curves and soft materials
When you come into contact with it, it will reach out its arms and hug you
When you come into contact with it, it will reach out its arms and hug you
When you get up to leave it, the atmosphere between you seems a little awkward, it's a little depressed
When you get up to leave it, the atmosphere between you seems a little awkward, it's a little depressed