Ziyi Yang is a Chinese industrial designer with a passion for combining creativity and functionality in his research to create better products and experiences for people.
In his design process, he particularly enjoys structural exploration. He enjoys studying and understanding the properties of different materials and constructions, and building strong and creative products based on them. He is constantly experimenting and improving, pursuing new design solutions to improve the efficiency, comfort and sustainability of his products.
He focuses on interaction and feedback with the user. He believes that only by truly understanding user needs and incorporating them into his designs can he create satisfying products. He is therefore willing to engage in in-depth communication and observation with users to better understand their expectations and challenges.