Yushi Song is a talented and driven individual with a solid educational foundation and a passion for creating meaningful user experiences.
2022 - 2023| MA - Design Products | Royal College of Art
2017- 2022 | BA - Industrial Design | Tongji University
03/2021 - 06/2021 | Intern Designer | ICONA Industrial Design
09/2020 - 03/2021 | Intern Designer | Shanghai Yangpu Tongji Technology Park
12/2019 - 02/2020 | New Media Intern | Shanghai Qiaobutang Information Technology
My design practice is fueled by a genuine desire to solve the dilemmas faced by others. I find great inspiration in empathizing with people and their unique struggles, especially among the younger generation, with whom I share a deep connection. While technical skills are important, I prioritize conceptual thinking and design philosophies that can truly create value. Influenced by the renowned Japanese designer Oki Sato, I have come to appreciate how products with exceptional qualities and profound essence are often found in the subtle aspects of our lives.
In my design approach, I center my work around human-centered design principles. By combining my strong educational background, my passion for user-centric design, and a diverse skill set, I strive to create products that not only meet functional needs but also deeply resonate with people's emotions.