Yushi Song

About

Yushi Song is a talented and driven individual with a solid educational foundation and a passion for creating meaningful user experiences.


Education 

2022 - 2023| MA - Design Products | Royal College of Art

2017- 2022 | BA - Industrial Design | Tongji University


Working Experience

03/2021 - 06/2021 | Intern Designer | ICONA Industrial Design

09/2020 - 03/2021 | Intern Designer | Shanghai Yangpu Tongji Technology Park

12/2019 - 02/2020 | New Media Intern | Shanghai Qiaobutang Information Technology


Self-introduction

My design practice is fueled by a genuine desire to solve the dilemmas faced by others. I find great inspiration in empathizing with people and their unique struggles, especially among the younger generation, with whom I share a deep connection. While technical skills are important, I prioritize conceptual thinking and design philosophies that can truly create value. Influenced by the renowned Japanese designer Oki Sato, I have come to appreciate how products with exceptional qualities and profound essence are often found in the subtle aspects of our lives.

In my design approach, I center my work around human-centered design principles. By combining my strong educational background, my passion for user-centric design, and a diverse skill set, I strive to create products that not only meet functional needs but also deeply resonate with people's emotions.


Statement

My design manifesto - "What's in my heart?"

  • Emotion is the startpoint
  • Make Design Responsive
  • Cherish One's Feeling
  • Connect with stories
  • Observe
  • Be Positive


Moolody