Skip to main content
Service Design (MA)

Xue Hou

Xue Hou is a service designer with a unique perspective on the field. Her background in industrial design and medical product design gives her a deep understanding of user needs and experiences. She is also an expert in design thinking, which allows her to create innovative solutions that meet the needs of both users and businesses.

Xue is passionate about designing services that enhance the customer experience and achieve business goals. She is particularly interested in sustainable lifestyles, financial services, and the healthcare industry. She is a valuable asset to any team that is looking to create innovative services.

Selected Awards

• Finalist Award in International Design Excellence Awards (Nov 2020)

• Best112 of IF Design Award (Apr 2020)

• Winner of ASIA DESIGN PRIZE (Jul 2019)

• Outstanding Work Prize in Taiwan International Student Design Competition (Dec 2018)

• Winner of Red Dot Design Award (Jul 2018)


Royal College of Art - Service Design MA (2022-2023)

Shanghai Jiao Tong University, Institute of Medical Robotics - Industrial Designer (2020-2022)

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors


"Service design is the art of making the invisible visible."

I believe that service design is about more than just creating products or services. It's about creating experiences that people will remember and cherish. 


Coastal Trail is a groundbreaking transport sustainability and restoration project that aims to revitalise and support seaside tourism communities. Through its holistic approach, the project seeks to address the unique challenges facing the coastal region brought about by the resurgence of tourism, while promoting balanced long-term local economic growth and the development of cultural and creative industries.

The project is working in progress.

media items 1
media items 2
media items 3
media items 4
media items 5
media items 6