Yanjiao is a multi-disciplinary designer with strong empathy, system thinking, and place-based thinking, specializing in service design and UX design. She understands complex issues from a systemic level and takes action to make a real impact by designing with stakeholders.
After graduating from Fuzhou University in Industrial Design, she worked as a UX designer in the new retail industry. Based on the understanding of consumers' behaviours in the physical store and the digital platform, she improved consumers’ perception of laundry service and increased the NPS by 4.2 by designing digital interfaces and standardization of promotional materials.
Studying in Service Design at RCA equipped Yanjiao with stronger system thinking. Now, with a passion to foster a fairer society, she would like to focus on the research area that combines placemaking, community, sustainability, and nature, aiming to empower everyone with equal benefits from nature.