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Design Products (MA)

Wenwei Jiang

In envisioning the future of food consumption in 2050, amidst the sweeping wave of "digitalization of everything," I have explored the transformative changes that will likely occur in human eating patterns and habits. Recognizing the indispensable role of food in our lives, I have developed a concept called "food data" that links the characteristics of food with data, aiming to enhance future purchasing, storage, and transportation practices. To bring this concept to life, I have designed a comprehensive set of home kitchen smart devices, including a storage refrigerator, a food 3D printer, and a food 3D creation pen.

In this future scenario, the traditional concept of food undergoes a paradigm shift. Food is deconstructed into its most fundamental ingredients and nutrients, which are no longer purchased as physical items, but rather as data elements. These elements offer numerous advantages, such as improved storage and transportation efficiency, fostering sustainability and reducing waste. Each individual maintains a personal food database, tailored to their dietary preferences, restrictions, and nutritional needs.

Through this design project, my primary objective is to underscore the significance of diet in human life and promote a sustainable approach to food consumption. By embracing the concept of food data and its associated smart devices, individuals are empowered to make informed choices about their nutrition, reduce food waste, and contribute to the well-being of the environment. Moreover, the customizable nature of the food 3D printing process encourages creativity and culinary exploration, fostering a deeper connection between individuals and their meals.

Beyond the practical implications of this design project, I aim to provoke reflection and dialogue about the future of food and its relationship with technology. By challenging existing norms and proposing alternative ways of thinking, I seek to inspire individuals to reconsider their dietary habits and the impact they have on their personal health and the planet as a whole. The fusion of cutting-edge technology, sustainability, and culinary innovation holds the potential to revolutionize not only how we consume food but also our broader attitudes towards nourishment and well-being.

Wenwei Jiang, Designer, Male

During Wenwei's academic journey, he has been focusing on exploring all aspects of design, especially in the fields of intelligent product interaction and experience design and speculative design. Based on the framework of products and genes, he envisions a future in which products inherit, evolve and exhibit change, just like genes. His goal is to design products that transcend traditional boundaries, paving the way for innovative and transformative user experiences.

Firmly believing in the potential of smart products, Wenwei is committed to continuing the exploration of functional design and interactive experience in his future career as a designer. He aspires to push the boundaries of traditional design methods and embrace emerging technologies to create products that are not only beautiful but intuitive and transformative for users. Additionally, Wenwei's exposure to speculative design honed his ability to envision and articulate future scenarios, allowing him to approach design challenges with a unique perspective.


BEng - China University of Mining and Technology, Industrial Design

MA - Royal College of Art, Design Products

the history of human eating patterns
This graphic details how people's eating patterns and habits have changed from primitive times to the industrial age to modern times, so how will the way people buy, store and process food change in 2050?
What will happen to food in 2050?
Storyboard, The Way of Eating in 2050
smart refrigerator
food 3d printer
food 3d creation pen
digital food
scene graph
scene graph
scene graph
Food Digitization Process
Decompose traditional food into main ingredients and nutritional elements, store these raw materials in a smart refrigerator, and print these raw materials together into "digital food" through a smart food 3D printer.
Data characteristics of food
"Data-based food" still has three characteristics of data: data homogeneity, data difference, and data confusion.
interface design
interface design
interface design
interface design
interface design
interface design