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Service Design (MA)

Siyu (Lillia) Li

This time: find your ideal ,love yourself

This time is a socialising platform to create real dating value by exploring the value of intimacy and self-esteem in the community.

Achieved through creating a free and open community environment, meaningful mingle events such as interactive board games and physical interactions building intimate communication patterns, a series of quiz and testing clarify self-worth and a resource platform from which organisations can support and help single people exploring their own meaning of intimacy.











Hi, This is Siyu (Lillia) Li, a passionate and emotional designer

Hola, This is Lillia, a creative and passionate designer dedicated to driving innovation and shaping future trends across various fields. I am passionate about exploring new design trends and technologies, with a focus on gamification, sustainability and social responsibility. I actively engage in interdisciplinary collaborations and research projects to drive design innovation.

My design philosophy revolves around combining creativity with practicality to create meaningful real world experiences for all the people in chaos system. I love the process of pulling through chaotic systems to find the key core issues. Being able to ask tough questions in chaotic systems and reframe them so they can be better solved is a core skill for designers in a changing world.

I have extensive work experience coupled with exceptional design skills. During my full-time and internship experiences at Netease Game, I not only served as a User Researcher and User Experience Designer but also gained in-depth insights into the gaming industry. By establishing a satisfaction rating system and driving improvements in game features, I successfully increased user engagement and order volumes. These experiences have provided me with a profound understanding of design trends and user preferences in the gaming industry, allowing me to enhance user experiences using industry best practices.

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CONTEXT

There is a notion that older people shouldn’t, couldn’t and wouldn’t want to be intimate in UK

Only one-fifth of people across the UK think society is okay talking about sex and intimacy in people aged over 60. Fewer than 10% of people aged over 65 think society is comfortable with it.

Physical ageing is just one of the limitations brought to them by age, and It is true that physical functions decline with age, but this does not mean that your basic needs as a human being disappear with age.(value), such as the pursuit and expression of love, intimacy and even sexuality.


Context
Meaningless socialisin

PROBLEM DEFINITION

How can we change this “meaningless”  into “meaningful”?

Under this circumstance, Mature group’s need for intimacy still drives them to socialise or attend dating activities, creating a 'meaningless socialising': it consists of three components -  from their real needs, Although they have experienced a lot in relationships that can make them more aware of their own intimacy needs, they tend to imagine this need as the material background and personality traits of an ideal partner when they’re dating...

In terms of context: gender segregation and the general community environment do not provide a good semantic to help them 'have chemistry' with each other...

For interaction: Intergenerational differences in communication styles make it difficult to understand each other's real needs and to communicate them in depth in a simple conversation, resulting in a lack of self-acceptance and a sense of value in their intimate relationships, which in turn affects their well-being in life...



How might we..
Strategy

STRAEGIES

When we talk about building 'meaningful mingle events', that’s where our strategy landed on and also a starting point: If they communicate more freely and openly under the influence of a ‘particular social environment,and in the process, through deep but non-stereotypical interaction ,build a perception and judgement of intimacy and self-worth, so that ultimately they build a perception and understanding of intimacy and the pursuit of self-happiness and satisfaction.



This time

SOLUTION

This Time: find your ideal ,love yourself

This Time is a socialising platform to create real dating value by exploring the value of intimacy and self-esteem in the community.

Achieved through creating a free and open community environment, meaningful mingle events such as interactive board games and physical interactions building intimate communication patterns, a series of quiz and testing clarify self-worth and a resource platform from which organisations can support and help single people exploring their own meaning of intimacy.


Open and Free environmen
Empowering interaction
game
key
relationship
revenu
xxxx
xxxxx

Medium:

Board game activities, Digital Platform