Skip to main content
Design Products (MA)

Samuel Jones

Growing up making, it was only a matter of time until Sam became a product-based designer. He is passionate about sustainable, yet emergent design, while always observing his work with a critical eye.

Having been immersed in the engineering world from the age of 13, he has studied design and engineering for eight years until Bachelor’s level, at the JCB Academy, then University of Warwick, working alongside industrial organisations throughout. Until attending the RCA, he spent four years as a product development engineer at Aston Martin Lagonda, cementing his passion for authentic craftsmanship.

Black and white portrait on light coloured background

I just want to design cool things

Imagine a world where everything that you saw was cool. How everything challenged the normal design archetypes. How inspiring would that be? Creating that environment is a dream of mine.

I feel the current circumstances must be reconsidered to be fulfilling for the needs of both the planet and people, not neither. There is a large hole opening up from current environmental concerns, creating a perfect opportunity to think differently. However, there is a much greater benefit to be had than just for the planet, including for our daily lives.

full bike

More often than not, two car households would talk about their first car being a requirement, but their second car as a convenience.

The word ‘convenience’ stuck with me, forming the project into an exploration of how we could develop a transportation method that combines the benefits of owning and riding a bike (such as avoiding traffic, getting exercise, and easy parking) with the convenience typically associated with a second car.

How could we flip our current assumptions about cars and bikes on its head, to actually get the best of both worlds?


Ultimately, this concept aims to support the individual conveniences offered by the second car, including ample luggage space for items like sports gear, as well as pockets for smaller items usually kept in a car's centre console or on the passenger seat.

But, think about this - if you had to ride around with a massive amount of luggage space when you didn’t always need it, how convenient would that actually be?

For this reason, the luggage area can be collapsed or expanded at any time, released with the push of a lever on the handlebar. This means you can effortlessly take your backpack, coat and keys to work in the morning, and not have to worry when you forgot that you needed to do your family’s weekly shop on the way home.

Yes, you could take your regular items in a pannier bag, or buy a bottle holder for your water, but that isn’t convenient.

Instead, this concept aims to suitably carry your everyday ‘things’ without having to go out of your way at any point in time.

Proof of concept
Proof of concept

Royal Commission for the Exhibition of 1851