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Design Products (MA)

Moye Jin

Moye JIN (金默也), is a designer based in Beijing and London. She perceives designs as vessels for storytelling, encapsulating narratives that evoke emotional resonance outward and introspection inward.

She focuses on four keywords: fun, urgency, curiosity, and keenness. These words served as guiding principles, infusing her artistic expression with a playful spirit, a sense of purpose, an intensive curiosity, and a sharp focus.

"Fun is the first driving force.

Urgent themes should be responded to responsibly.

Curiosity leads to exploration and innovation.

Keenness is the spark that ignites transformation."


Education

Royal College of Art, MA Design Products (2022 - 2023)

University of Science and Technology Beijing, B.Eng Industrial Design (2017 - 2021)


Experience

UNESCO, International Centre for Creativity and Sustainable Development, Designer

China Red Star Design Award Committee

Xinghui Creations, Product R&D (art toys)

Moye JIN

Her research in recent months developed around "loneliness", which includes two sub-themes: "sense of place" and "companionship".

Under the criticism of globalization, migration, urbanization, changes in family structure, economic inequality, breakdown of traditional social institutions, and other issues, the lonely contemporary people have their burdens: being the tiny particle in the atomized society, while taking a glimpse of eternity beyond life, and walking with oneself alone.

The term sense of place is used to describe how someone perceives and experiences a place or environment. Anthropologists Steven Feld and Keith Basso define the sense of place as: "the experiential and expressive ways places are known, imagined, yearned for, held, remembered, voiced, lived, contested and struggled over." The sense of place comes from the symbol of "home" which can relieve loneliness by promoting community, comfort and engagement. It will also extend from microscopic and concrete spatial intentions to macroscopic and abstract cultural identity, so that the scope goes far beyond communities, hometowns, and cities, and extends to countries, the earth, the universe, and even virtual symbols.


SOUND MAP
SOUND MAP
SOUND MAP
SOUND MAP
SOUND MAP

SOUND MAP - A Toolkit to enhance the "sense of place"

SOUND MAP is a toolkit that helps people create maps with sounds that evoke emotions, with the goal of making them perceive the environment, aware of their personal connection to place, and enhance their "sense of place".

The project is still a work in progress, so stay tuned.

PUFF
PUFF
PUFF
PUFF
PUFF
PUFF
PUFF
PUFF
PUFF

PUFF

Through the interactive presentation of objects, PUFF forms a sensory experience that breaks the loneliness of daily actions. It uses the response mode of the "breathing light" to relieve the mood and provide a sense of companionship by guiding the user to adjust the breathing rhythm.

Inspired by the poem of William Wordsworth, the English Romantic poet, "I Wandered Lonely as a Cloud", the project makes use of the decisive characteristics of the feeling of companionship with attention as the core, as well as the elements including anthropomorphism, emotional attachment, responsiveness, consistency, and aesthetics, so that human beings can listen to strange echoes from their imagination.