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Global Innovation Design (MA/MSc)

Mariam Ibrahim

Mariam is a context-driven multidisciplinary designer from Egypt. Prior to enrolling at the RCA/Imperial College, she worked as a graphic designer in Cairo, Dubai, Amman and Boston. Mariam hopes to leverage her experience to help design for social impact by employing life-centered approaches I aim to materialise the intangible whether it be health, habits or how we share the world. 


Selected Achievements

Recto/Verso, Creative Impact Lab Cairo - under tutelage of Kathrine Behar (Researcher, Exhibitor, 2021)

Award-Winning Designer, London International Creative Competition (2020)

Award-Winning Designer, S+T+ARTS Prize, Ars Electronica + Waag + Bozar ( 2020)

Future Design and Design Future, Sharjah Gallery (Exhibitor, 2020)

Hale: an upgrade on patient attire, Amman Design Week (Exhibitor, 2019)

Project Spotlight: Hale, Global Grad Show, Dubai Design Week (Exhibitor, 2019)


Education

MA/MSc - Global Innovation Design, Royal College of Art and Imperial College London, United Kingdom. Exchange Term: Tsinghua University, China and Nanyang Technological University, Singapore. (2021-2023)

BA - Major: Graphic Design; Minor: Arab & Islamic Civilizations, The American University in Cairo, Egypt. (2015-2019)


Publications & Features

Innovation & Design, AUC: 100 Years 100 Stories, Andrew Humphreys, AUC Press

Product Design for Medical Practices at the Hangar Exhibition, Amman Design Week

This hospital gown can monitor your health, Global Gateway, CNN

Hale & Healthy, AUC Today

Women in Design, top" rel="noopener noreferrer" target="_blank">Cairo Design Week


Relevant Experience

Co-founder & Researcher, Blhana (2023)

Designer & Researcher, The Center for Black, Brown & Queer Studies | BBQ+ (March 2021- March 2023)

Design Lead, Alsaab Venture Lt (April 2021 - June 2022)

Mariam Ibrahim

I have long been interested in questions stemming from how might create currencies of care , asking how can we best coexist with the material functional world? Leading with empathy and curiosity, my vision involves designing where artscience and technology overlap. 

As part of the GID programme, I've been able to bridge my practice as an artist and designer. Through explorations in China, India and Singapore, I’ve realised that artists and designers alike are tasked to address real-world problems at scales quite different from the past, proving that both science and art share a problem of subject-object dichotomy and are not oppositional but in fact are in constant dialogue, and ultimately both revolve around what makes us human. 

My work over the past five years has focused on driving change for under-sourced communities by using thoughtful and evidence-based innovation, which seeks to add quality to human intention by enhancing behavioral well-being.

As part of the RCA showcase, I will be giving a sneak peak of the following projects:

  • Morning Meta-muffin is an accelerator kit to a personalised nutrition future through non-invasive metabolic screening.
  • Blhana is a modular low-tech fridge and stove that engages a community designing-out food waste
  • Panopti is a desk companion for work-from-home employees that ensures full engagement on work calls by watching, listening to and nudging employees regularly.
  • SG 2050 is an exploratory public engagement project examining the Singapore government’s green plan by giving users a glimpse into their “future lives” – to observe possible realities.
  • Designstudiofortheendoftheworld is a speculative design project to discover everyday products of the future and what they might look like.


Morning Meta-Muffin
Packaging
Meta-Muffin packaging and identity
Experimental exploration of muffin morphologies
Experimental exploration of muffin morphologies
Morning Meta-muffin app
Morning Meta-muffin app

Uncover the secrets of your metabolism with a muffin

Over half of the global population suffers from preventable metabolic chronic diseases like type 2 diabetes, resulting in significant healthcare costs, such as £10 billion in the United Kingdom. By 2030, an estimated 12.6 million individuals in the UK are at risk of developing T2DM—7 out of 10 of which are unaware of their risk. Without intervention, this increasing population is at risk of developing a serious life-long condition. 

Morning Meta-Muffin initiative offers a path to personalized nutrition through non-invasive metabolic at-home screening. The kit includes a muffin, breathalyzer, and accompanying app. By applying the principles of Psychological Ownership Theory, which posits an individual's sense of ownership over a target, whether material or immaterial, the starter kit aims to promote positive health outcomes among individuals at risk of T2DM. The goal is to empower individuals to gain insights into their body’s metabolic processes and make informed food choices based on their own unique nutritional fingerprint. 

How it works

A screening test is sent to target users through the NHS – as they have direct access to family history data. To activate the kit, they would have to connect to the app. The app will then guide them through a fasting breath measurement and a postprandial measurement in order to give the users their current energy usage and ketone level. If a user is found to have a high ketone score, they are then referred to get an HbA1C test, the only definitive test for T2DM. 

Prediabetes-Diabetes junction
Prediabetes-Diabetes junction
Intervention potential - Impact junction
Intervention Potential - Impact junction
How it works
How it works
User Tests
Morning Meta-muffin user tests
Modular system

Engaging a community designing-out food waste

Blhana is a collaborative project with local Egyptian artisans and food bank that aims to provide a low-tech modular solution to tackling the food waste problem in Egypt by drawing on centuries long traditional local practices. 'Blhana' translates to “with felicity and healing” and is the common way Egyptians wish you well when you're just about to dig into your meal, in other words 'bon appétit'.

Egyptians were always involved in offering food first to their gods and then to their guests and family. Elaborate dinners and entertainment have always been a central part of Egyptian hospitality practices. However, due to those practices, It climbs to the top of the highest contributing countries to food waste percentages with 92 kilograms total annual amount of global food waste per person.

Multiple countries have found a solution for this by implementing community fridges in their neighborhood. However, in Egypt, they are far too costly and impractical, considering the local climate challenges. 

Presented with this problem, we started thinking about how might we create a low-tech system that both stores food and heats it in aims to share food that we don't need with those who do.

Blhana's modular system consists of a mashrabiya-inspired shading system to combat harsh sun exposure, terracotta pots with firm lids to store the food, and a low-tech stove to provide a warm meal.

 
Isometric illustration for modular system and materials used
Artisan working on bamboo weaving
Artisan working in pottery workshop in Fawakhir Village
System overview and adapted framework
System overview and adapted framework
Ethnographic research in the Egyptian urban context
Ethnographic research in the Egyptian urban context
Urban settings research
Urban settings research
Terracotta pot, lid, heating system and storage unit
Terracotta pot, lid, heating system and storage unit
Front view of the wooden shading structure
Front view of the mashrabiyya shading structure
Terracotta cooling clay pots and lids
Terracotta cooling clay pots and lids
Interior view of the wood and bamboo storage unit
Interior view of the wood and bamboo storage unit
Tagine based low-tech stove that uses oil and cotton for energy
Tagine based low-tech stove that uses oil and cotton for energy
Panopti: your trusty desk companion

The unprecedented explosion of video calling in response to the pandemic has launched an unofficial social experiment in the virtual workplace. Zoom fatigue has become a common challenge for work-from-home employees and employers alike. Employees experience physical and mental exhaustion due to prolonged virtual meetings, difficulty maintaining engagement, and the blurring of work-life boundaries. Employers face concerns regarding employee well-being, decreased productivity, and reduced collaboration. Panopti aims to address this problem by providing a desk companion to maintain employees productivity on work-calls by providing real-time feedback and support, ultimately enhancing the overall work-from-home experience in the eyes of the employer.

 
Promotional and explanatory video of panopti
Panopti lies firmly in the lawful-evil quadrant of our mischief matrix.
Panopti lies firmly in the lawful-evil quadrant of our mischief matrix.
Panopti's mood scale.
Panopti's 3-step mood scale from calm to angry.
Panopti: An overview
Panopti-an overview
Shot of workshop conducted

An interactive object to simulate the ability to glimpse into your life in the city of green possibilities

SG 2050 is an exploratory public engagement project examining the Singapore government’s green plan to create a whole-of-nation movement to advance Singapore’s national agenda on sustainable development. The device simulates the experience of users being able to glimpse into their “future lives” – to observe possible realities through the country's eco-vision. The stories shared are built on the current 2030 green plan and the predicted trajectory of the 2050 plan. Despite the hypothetical nature of information being passed through time, the project serves to raise questions and provoke thoughts about the nature of our reality and our lives, as well as being a useful tool to communicate the planned national agenda- that aims to conjure amore sustainable country.

project process
Miro Playground
Miro Playground
Blueprint of contrasting researches for the projected 2050 plan
Blueprint of contrasting researches for the predicted 2050 plan
Image of printed reciept
3D printed reciept-spewing merlion

A design studio for everyday products of the future

Studio for the End of the World is a speculative design project to that utilizes both text-based & image-based AI in helping solve some of the worlds most challenging problems. Using keywords from current trends and news articles we asked text-based AI to create and name products that would respond to them 50 years in the future, then took these businesses to image-generating AI to show us what they would look like in an advertising or editorial setting. Our final display showcases the products as brands to help us see what household names of the future could be.

Miro playground
Using keywords from current trends and news articles to ask text-based AI to create and name products that would respond to them 50 years in the future.
Ai generated products
We then employed image-generating AI to visualize these products in advertising or editorial contexts to show us the household names of the future.
Brands of the future
Brands of the future