Skip to main content
Design Products (MA)

Madan Ding(Duanduan)

Decision Patch allows users to identify their objective strengths and weaknesses from multiple perspectives to help them make decisions. Visualizing and productizing complex information analysis models makes the models more playable and allows users to think about the decisions they want to make in a multi-dimensional way. For example, in the following application scenario, in the field of career planning, users can use the model to understand their real needs in different latitudes (e.g. expected income, personal capacity improvement, work atmosphere, personal time, etc.) to make clear and fast decisions, and it can be used as a teaching tool to help career planners better help visitors with their analysis and improve user engagement.

In more depth, the Decision Patch can be used in any matter related to decision-making. In my subsequent design research and practice, I will also consider the needs of various users in different scenarios.

Decision Patch

Madan Ding is a product designer who focuses on civil society awareness. She believes that everyone as part of society brings some influence in different fields in one way or another. By visualizing and productizing life's difficult test scales, more people can engage in thinking, learn to think critically and expand their information cocoon. Madan is good at using bright colors to stimulate people's interest, and she makes the process of thinking lively and interesting.


Product Design BA, College of Fashion and Design, Donghua University

Applied Psychology BSc, College of Psychological and Cognitive Sciences, East China Normal University

Design Products MA, College of Design, Royal College of Art

Using Scenario
Generalized InformationUsing this set of scales, users can get ideas corresponding to different dimensions by defining different colored transparent originals.
Play cards & Decision Patch
Card games define the backgroundOne participant draws four different kinds of cards and tells a story to the rest of the participants. The listeners need to use the decision patch to analyze and finally give their own ideas based on their own thoughts and judgments.
Play cards & Box
Participants put the cards in the box after telling the story to avoid bias caused by listeners viewing the information on the cards twice.
Play cards
4 decks of bilingual cards 14 cards per deck 56 cards totally
Decision Patch
The listeners need to use this decision patch to analyze and finally give their own ideas based on their own thoughts and judgments.