Kexin Qiu

As the car gradually changes from a means of transportation to a "third space", many car companies are exploring the integration of cars with different scenes. With the trend of intelligent mobility, more and more new technologies and functions are added to the car. Automotive companies seem to be locked in a technological and interdisciplinary race, "meta universe portal", " electronically controlled exhaust ", "gesture control"... Many designs and concepts seem new but are gimmicky and deviate from the real needs of users.

Another design trend is "less is more", an old theme. However, the practice of car companies in this area is not ideal. Minimalist design for the sake of minimalism seems to be more common, leaving a "sexless", monotonous and boring stereotype in many users' minds, deviating from the original intention of minimalism.

In many modern artworks, seemingly abstract and functionless expressions but can resonate with people's emotions. It made me wonder if we can get car design free of the functionality and style and make a positive emotional connection with people? Capturing the emotional needs behind people's behaviors and making the car a solution.