Kexin Qiu
About
Originally from Xi’an, China. Graduated from South China University of Technology, China (2017-2021), receiving a Bachelor of Engineering in Industrial Design. Internship at GAC R&D Center from July to October 2020. In 2021 internship at BYD Auto Industry Co. from March to May. In 2022 resumed his studies with an MA in Intelligent Mobility at the Royal College of Art, London (2022-2023).
Statement
For me vehicle design is not just about achieving a balance between functionality and aesthetics. Above that I want to focus more on using design to bring positive effects on social issues and human concern, which is an important goal I explore in some of my works.
ZEEKR SUSTAINABLE LUXURY CONCEPT
Medium: mixed media
DESIGN FOR EMOTION
BRIEF
As the car gradually changes from a means of transportation to a "third space", many car companies are exploring the integration of cars with different scenes. With the trend of intelligent mobility, more and more new technologies and functions are added to the car. Automotive companies seem to be locked in a technological and interdisciplinary race, "meta universe portal", " electronically controlled exhaust ", "gesture control"... Many designs and concepts seem new but are gimmicky and deviate from the real needs of users.
Another design trend is "less is more", an old theme. However, the practice of car companies in this area is not ideal. Minimalist design for the sake of minimalism seems to be more common, leaving a "sexless", monotonous and boring stereotype in many users' minds, deviating from the original intention of minimalism.
In many modern artworks, seemingly abstract and functionless expressions but can resonate with people's emotions. It made me wonder if we can get car design free of the functionality and style and make a positive emotional connection with people? Capturing the emotional needs behind people's behaviors and making the car a solution.