The Softness Manifesto, a vehicle with an intelligently inflated exterior used to enhance communication between vehicles, between a vehicle and a pedestrian and compromise the ever-growing hostility among road users.
Additionally, with it I would like to challenge the ever-expanding aggressive aesthetics in the automotive industry.
The status quo of automotive design has been outdated for too long. While this is a time when diversity is celebrated, the aesthetics, workflows and values in the automotive design fields are still centered around key elements like 'sleek', 'sporty' and 'masculine', and that bores me. Instead, I would like to celebrate softness, communication, a friendly and welcoming design for all.