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Service Design (MA)

Jun Wu

Our services and products aim to support Chinese families of single parenting seeking community and social support. We aim to reduce bias and misunderstandings influenced by traditional culture.

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

My photo

I used to work as a UI designer with over 5 years of experience. It was during a workshop that I was introduced to service design. For me, service design offered a different perspective and opened up more opportunities to explore the world.

During my studies at RCA, I celebrated my 30th birthday. The choices people make regarding reproduction in today's society are diverse, and each choice deserves admiration. Through the research process of this project, I have also learned and reflected upon this significant issue in everyone's life.

According to the data as of 2020, 1,465,000 children were born into unmarried families, which represents a 43.5% increase compared to the previous census in 2010.

These types of families often face negative perceptions in the public eye, being deemed invisible and fragmented. Some people still hold the belief that "unmarried parents are immoral," "parents betray the institution of marriage," and "children raised in such families encounter numerous issues." These negative labels result in single-parent families being treated unfairly.

With such a significant number of single-parent families, what can we do to support them?

bad comments
lack of guidance and resources
have stigma
hard to get support
Problem Statement