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Service Design (MA)

Jueun Kim

My passion for tackling diverse challenges and delivering valuable solutions led me to expand my expertise from UX/UI Design to Service Design. This transition has given me a comprehensive and holistic perspective on services, allowing me to build and grow services with practical experience. I enjoy being challenged by constraints and searching for the potential best solution under a holistic understanding.


  • MA Service Design, Royal College of Art, London (UK)
  • Entrepreneurial Journey Elective, Imperial College Business School, London (UK)
  • BA Human Environment and Design, Yonsei University, Seoul (Korea)

RCA Projects

  • Financial service for GenZ to build healthy financial habits, Future Finance Challenge Lab
  • Boosting self-esteem through the practice of solitude and self-reflection, Healthcare Challenge Lab
  • Empowering parents with an AI nanny platform for the future of parenting, Design Future Elective

Work Experience

  • UX/UI Designer, Deeply Inc, Seoul (Korea)

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

Portrait of Jueun

Starting my career as a solo UX/UI designer at a startup, I have developed my skills for thinking horizontally and systemically. By setting key metrics and gaining insights from them, I’ve developed the ability to use data-based decision-making to bring a service to a desired goal. More fundamentally, I reflect on various stages of a project to ensure they’re meeting our goal and keep the direction on track. This has led me to study Service Design at the Royal College of Art, which has equipped me with a comprehensive and holistic perspective on creating and delivering services. Enabling me to broaden my expertise on building and growing service with a critical perspective on the desirability, feasibility, and viability, on top of my practical experience. I enjoy being challenged by constraints and searching for the potential best solution.

key insights
problem area
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366% million people worldwide are using dating apps to meet new people. However, online dating app usage brings negative consequences, particularly on mental health, such as negative self-image and diminished self-esteem. For young individuals, the journey of finding the right match often becomes a repetitive cycle of swiping and disappointment, as they struggle to establish meaningful connections due to their difficulty in opening up.

Our project focuses on fostering self-understanding and self-appreciation to boost users' self-esteem, enabling them to form healthier connections.


  • Low self-esteem triggers greater fear of rejection from others and holds people back from opening up.
  • Young people with low self-esteem don’t want to face their low self-esteem.
  • Even though young people are digital natives, they prefer building connections in person.

Our Approach

Our approach is to boost young people's self-esteem so they can form healthier and meaningful relationships. 

We want to help users improve their self-acceptance, normalize “me-time” and provide a space to form connections organically. 


Solo-Dates is a platform for users to self-date, appreciate themselves while providing a safe environment for cultivating genuine connections with themselves, among people. 


Our vision is to help young people feel better about themselves by turning negative self-image positive. We want to establish the notion of self-care amongst our users so they engage in healthier relationships. Solo Dates aims to provide an early intervention channel to educate young people, empowering them to go on solo-dates and reflect on their actions. Solo-Dates help young people practice self-care activities in their everyday life, which would improve their well-being and mental health.

For Partners

  • NHS West London: Provide a new way to engage with young people and provide insights on how they prefer to be supported. Solo-Dates acts as a channel to spot young people in need and proactively support them.
  • Let Me Know: Solo-Dates complements the missing piece of education on building healthy relationships on top of their approach of spotting healthy and unhealthy relationships.


NHS West London, Let Me Know