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Service Design (MA)

Jingyu Zheng

Research-Tourism is recovering.
Research Statement
Field Research Photo
Problem Statement
How might we HMW

Our research aims to delve into the intricacies of the problems faced by small tourism communities, particularly those that are ecologically fragile and lack adequate infrastructure. These communities, while charming and picturesque, often struggle to provide basic services due to their limited size and resources. As a result, the negative impact of tourism on the local area becomes more apparent. An important issue arising from these conditions is traffic congestion. The inadequacy of the road network and transport system in these areas results in heavy traffic during the tourist season. The resulting congestion not only impedes the movement of locals, but also reduces the overall experience of tourists. In addition, the low usage of shared transport compounds the challenges faced by these communities. Despite the potential benefits of shared transport, such as reducing congestion and minimizing the ecological footprint, a lack of awareness and accessibility hinders its adoption. This perpetuates reliance on private vehicles and exacerbates the strain on already limited infrastructure.

Our project seeks to reveal these hidden dangers that not only affect the physical environment, but also shape the social fabric of these communities. By investigating the interplay between tourism development, community well-being and ecological sustainability, we aim to propose practical solutions to mitigate negative impacts and promote balanced development of these small tourism communities. Through our research, we hope to contribute to the development and empowerment of local communities and promote sustainable tourism practices that benefit the environment and its inhabitants.

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

self portrait

Hello, everyone!

I'm delighted to introduce myself as a passionate individual with a background in game design within the realm of digital media design. Currently, I am pursuing my studies in Service Design at the esteemed Royal College of Art. Throughout my academic and professional journey, I have developed a profound appreciation for the synergy between digital media design and service design, and how they complement each other in creating meaningful experiences.

My ambition is to leverage my expertise in digital media design and service design to contribute to the creation of innovative and sustainable solutions that address the challenges our planet faces today. I aspire to design experiences and services that not only captivate and engage users but also inspire them to become active participants in building a more environmentally conscious society.

Thank you for taking the time to get to know me:)