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Service Design (MA)

Jiawen Zhang

This is a project cooperated with the British Red Cross to help address the shortage of young volunteers in the organisation.

“From Family To Community” is a parent-child community activities designed for young people under 15 years old that let the kids have fun while helping the people and environment in the community.

It enhances the British Red Cross' early intervention strategy with young people to build their confidence, strengthen their awareness and capability to care for others and the society from an early age; Attract young people to be engaged with the British Red Cross and retain involvement; Make them be more likely to play a role in the organisation.

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

Jiawen Zhang

Hi, this is Jiawen Zhang.

I love various endeavors that are filled with freshness and challenges. From social services, financial services, business innovation to speculative futures... Studying service design at RCA has shown me the transformative power of design, and I hope to use my knowledge and abilities to bring positive impact to society.

Project Purpose
Our hypothesis
Problem statement and Mission statement
Value proposition
Online toolkit
Offline event
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