Hoi Lam Ma (Helen)

About

I am a driven and passionate individual who centres my design practice around the principles of sustainability. With a strong emphasis on human-centred design, I strive to optimize user experiences while ensuring future sustainability. Collaboration and exchanging insights are integral to my working style, as I believe our diverse strengths are complementary and essential in creating innovative and sustainable designs.

Nature is the place where I found inner peace and to be inspired. Therefore, my final project centers around the theme of nature, reflecting its ability to provide healing and inspiration. Through this project, I aim to utilize my RCA learnings to share my passion for nature and its transformative impact with the public. By integrating nature-inspired elements into company practices, the project seeks to cultivate an environment that enhances well-being and productivity. Ultimately, my goal is to foster a healthier and happier workforce, allowing individuals to witness and experience the profound potential of Mother Nature.

Statement

I am a driven and passionate individual who centres my design practice around the principles of sustainability. With a strong emphasis on human-centred design, I strive to optimize user experiences while ensuring future sustainability. Collaboration and exchanging insights are integral to my working style, as I believe our diverse strengths are complementary and essential in creating innovative and sustainable designs.

Transitioning from a Graphic Design background to Service Design at RCA has been an eye-opening experience that has expanded my design horizons. Through the program, I have gained a deeper understanding of user behaviour by utilizing various service design analysis tools. This has enabled me to quickly identify the core aspects of a project, leading to more concrete solutions. Moreover, RCA has instilled in me an entrepreneurial mindset, empowering me to not only solve problems but also create new opportunities to make a meaningful impact.

My time at RCA has truly transformed my design practice and strengthened my belief in the power of design. Being immersed in a creative environment and applying design methodologies and principles to real-world scenarios has taught me how to bridge the gap between our aspirations and the practical realities we face. This has equipped me with the ability to develop comprehensive solutions that integrate creativity, feasibility, and user-centricity.

With a strong emphasis on human-centred design, my aim is to optimize user experiences while ensuring long-term sustainability. I strongly believe that this approach can contribute to building better cities. I am driven by the opportunity to further explore this field and create a better future by designing sustainable services that benefit the public. By studying and working towards this goal, I aspire to contribute to a more sustainable and inclusive future for all.

Fleen