Chu-Chieh Lee (Chu)

Chu-Chieh Lee is a Taiwanese animation director, animator and illustrator based in London, UK. She finished her BA in Multimedia and Animation Art at the National Taiwan University of Art. Her career started by working at Bito Studio in Taiwan for three years as a designer, animator and art director. In 2016, she changed gears and started working as an independent illustrator/animator till now. 

Relocating and pursuing her career in London in 2018, she has worked for clients worldwide, such as Pfizer, Linkedin, Google, Nestlé, and BBC. The animation studios she has luckily worked with include Psyop, Man vs Machine, Blinkink, and DressCode, to name a few. 

Chu’s prolific professional and commercial experience familiarised her with the pitching environment. Her practice focuses on storytelling, creative solutions, art direction, design-oriented illustration, and 2D animation with 3D as assistance. Her animation commissions have been nominated for and won many creative awards, such as ADC, The Motion, and Muse Creative Awards. Moreover, her work has been featured and published in various design/illustration publications and been selected by design and illustration exhibitions.

Learn more at chuchiehlee.com

My work is characterised by a playful use of colour and graphical style, capturing the essence of emotions, identity, memories, environment, and mental health. With a rich background in working with clients and personal projects, I bring a versatile approach to my art. Whether collaborating with clients or pursuing my creative endeavours, I strive to create visually captivating and thought-provoking pieces that resonate with viewers. Through my illustrations and animations, I aim to spark conversations, raise awareness, and foster a deeper understanding of these topics.

While digital 2D animation has been my primary medium, I'm eager to explore analogue and tactile techniques. Studying at the RCA has broadened my skills and helped me delve into traditional animation methods. By combining digital precision with analogue textures, I aim to push the boundaries of my artistic expression and create captivating animations.