Bingqin Yang
About
Bingqin is a forward-thinking creative specialist skilled in cultivating concepts and strategies across digital, tech, and experiential domains. Possessing a rich dual background in Material Engineering and User Experience Design, she endeavors to infuse every project with impact, merging strategy, avant-garde technology, cultural insights, art direction, user behavior, and usability trends into a compelling narrative.
Her worldview is shaped by an insatiable curiosity, an ambition to blaze new trails, and a constant pursuit of fresh opportunities. She embraces new challenges with innovative, out-of-the-box thinking.
Relevant Experience:
Creative Director at UNIT9
Publications, Patents and Conferences:
Experiment and study on the hydrochloric acid-steam degumming process of silk-knitted fabric
Method for Degumming Silk Knitted Fabric (CN110373889A)
Preparation and Properties of Nano SiO2 Silicone Rubber Composites
Featured Projects and Awards:
Michelob ULTRA: McEnroe vs McEnroe (5 Cannes Lions, 1 Sports Emmy, 1 Adage)
Cox: Project Convey (2 Cannes Lions)
Nike: Trove Experience (1 FWA)
Statement
My passion lies in the intersection of mixed reality, phygital fluid interfaces, and AI. My goal is to challenge conventional thinking and make the impossible possible by exploring and experimenting with various forms of media and state-of-the-art technologies, from ideation, experiments to prototyping.
Mission 2023 Onwards
Fuel the world with creativity and fun.
Unlocking infinite possibilities, empowering females to reach their full potential and aim for success in a strategic and systematic manner.