What is DRIP
DRIP is like Spotify for fashion, offering a freemium service that empowers users to discover, curate, and manage their fashion style and identity. Fuelled by curatorial integrity and a personalised AI engine, in its simplest form users can search for fashion items and create playlists in our mobile or web app.
The mission of DRIP is to foster a community of forward-thinking early adopters in fashion. Together, we promote confidence, and clarity in fashion choices while uplifting small community-based brands that challenge the fashion industry's norms.
DRIP also helps fashion brands find potential customers organically online with a system where the customers come to them. No longer will brands struggle for exposure online or spend fortunes on marketing, with DRIP’s curated edits and personalisation the customers find their products, style them together and purchase or rent with confidence.
Theory of change
IF: We can increase the time spent by fashion consumers building self-confidence and experimenting pre-purchase, through digitally discovering, curating and managing their style, identity and clothing
AND: enable consumers to find and support small community-based brands
THEN: All stakeholders will be empowered to make more informed and responsible choices
AND: therefore consume, produce less and contribute to a more sustainable future for the fashion industry.
As a transformative service that delivers value while driving positive change in an underserved part of the industry, DRIP intends to combat the detrimental effects of fast fashion, reduce waste caused by overconsumption and challenge the systemic issue of labour exploitation, by shifting how fashion brands retail and elevating small ethically-minded brands.
DRIP is shaping a new fashion future. Doing away with fashion retail's ever-changing seasons and stock churn and encouraging iconic products, seasonless collections and sustainable business models - from made-to-order to second-hand and rental. With DRIP we hope to design a podium that ushers in systemic change.
Medium: Retail-as-a-Service Platform