Skip to main content
Service Design (MA)

Angus Bamford

As a creative and strategic thinker, my purpose, as in the words of economist Paul Romer, is to create "better recipes, not just more cooking".

My Service Design practice is about bringing together a service user's and deliverers' experience with business processes to help people achieve their goals. What powers my practice is a constant endeavour to be critical about today, curious about tomorrow, courageous in standing up for the user, calm in adversity, catalytic in change and most importantly kind.

See below for my experiences and final project

profile image


During the Service Design MA, I have gained a deeper understanding of the discipline and have applied my learnings to various public and private sector projects. These include exploring the future of work for garment workers in the UK, creating a directory of services for prison leavers, developing a platform for eco-conscious hospitality businesses to connect with new and existing customers and finally developing a digital service for fashion early adopters to find, curate and manage their fashion style in a community of forward-thinking and ethical brands.

MA Service Design, Royal College of Art (2021-2023)

BA Arts Management, Goldsmiths, University of London (2018-2021)

Foundation in Dance Performance and Choreography, Trinity Laban / BalletBoyz (2017-2018)

Work Experience

With four years of experience in technology across social innovation, the public sector and the creative industries, I continue using design methods and systems thinking to address complex challenges and bring to life emerging opportunities for change across social and cultural industrial fields.

Service Designer, PUBLIC (2022-Present)

CX & Service Designer Consultant, Fashion retail (2023-present)

Community, Marketing & Partnerships Executive, Goodsted (2021-2022)

image with tables and text
Image of house interiors
images with text and graphics
Our User research reveals 4 key behavioural archetypes. People evolve from freestylers in their teens to chameleons or expressionists in their 20s, and eventually become orchestrators in their 30s and beyond. These transitions are influenced by trial and error, life events, and work demands. However, real-life journeys are complex, and we observe fluid interchangeability among archetypal behaviours, influenced by factors such as mood, daily needs, and different occasions.
image with text
Our mission is to combat the detrimental effects of fast fashion, reduce waste caused by overconsumption and challenge the systemic issue of labour exploitation. To contribute to a better future… we align ourselves with brands and designers who prioritize ownership, embrace de-growth, and adopt circular fashion practices. We strive to build confidence among wearers and makers by promoting the longevity of products and fostering a culture of re-wearing.
Mobile phone mockup and photo
We created a mock-up of a mobile application to bring DRIP to life.
image with magazine covers and text

What is DRIP

DRIP is like Spotify for fashion, offering a freemium service that empowers users to discover, curate, and manage their fashion style and identity. Fuelled by curatorial integrity and a personalised AI engine, in its simplest form users can search for fashion items and create playlists in our mobile or web app.

The mission of DRIP is to foster a community of forward-thinking early adopters in fashion. Together, we promote confidence, and clarity in fashion choices while uplifting small community-based brands that challenge the fashion industry's norms.

DRIP also helps fashion brands find potential customers organically online with a system where the customers come to them. No longer will brands struggle for exposure online or spend fortunes on marketing, with DRIP’s curated edits and personalisation the customers find their products, style them together and purchase or rent with confidence.

Theory of change

IF: We can increase the time spent by fashion consumers building self-confidence and experimenting pre-purchase, through digitally discovering, curating and managing their style, identity and clothing

AND: enable consumers to find and support small community-based brands

THEN: All stakeholders will be empowered to make more informed and responsible choices

AND: therefore consume, produce less and contribute to a more sustainable future for the fashion industry.


As a transformative service that delivers value while driving positive change in an underserved part of the industry, DRIP intends to combat the detrimental effects of fast fashion, reduce waste caused by overconsumption and challenge the systemic issue of labour exploitation, by shifting how fashion brands retail and elevating small ethically-minded brands.

DRIP is shaping a new fashion future. Doing away with fashion retail's ever-changing seasons and stock churn and encouraging iconic products, seasonless collections and sustainable business models - from made-to-order to second-hand and rental. With DRIP we hope to design a podium that ushers in systemic change.

Medium: Retail-as-a-Service Platform