Noora's (Xinuo) work has a focus on service design, strategy and branding identities. She has completed a variety of projects, clients range from independent startup, retail & commercial, hospitals, technology industry and strategy companies.

She was a student at De Boer Wang Studio, and now working on an MA degree in Service Design from Royal College of Art.

'If you look very, very closely, everything becomes interesting.'

Influenced by IDEO, she switched from branding identity design to service design, following a human-oriented design and believing that design can change everything.

Hope that each work can be PURE. SIMPLE. POWERFUL.