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Digital Direction (MA)

Yuelin Luo 罗月琳

Yuelin Luo is a Chinese digital artist and multimedia designer currently based in London, she has always been intrigued by the ways in which the digital age and technology allow for a new aesthetic Her work explores human, social and natural environmental issues in a variety of media and forms through the practice of 3D animation and immersive play environments and the use of creative and critical thinking. Her work explores human, social and natural environmental issues and the interconnections that exist between them.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

Yuelin Luo

Yuelin Luo's design work not only shows respect for traditional culture, but also incorporates modern design language to create unique and fascinating works. Through her efforts, she attempts to reconstruct and reinterpret the traditional mythological representation of women in art, reconstructing the power and freedom of the female figure through a female perspective.

She interprets the charm of traditional culture in her own unique way, and through the use of digital tools, she injects it with modern vitality and tension. Her design works have a strong emotional resonance, provoking a rethinking of traditional culture and concern for women's rights.


Project description

Floral Rhythm Blooming draws inspiration from the Chinese folklore of the twelve female flower goddesses and the intangible cultural heritage of Yinhua Filigree technique. Through modern design language and 3D scenes, Yuelin aims to reinterpret the traditional mythological female image from a modern female perspective and explore the combination and innovation of traditional cultural heritage and digital tools. The life experiences of the twelve flower goddesses reveal the difficulties faced by women in the old society and inspire us to pursue equality and freedom. In this project, Yuelin wants to discuss the topic of women and vitality. Through these flowers, she creates the space of feminine power, an expression of female power trying to pursue freedom and equality after being bound by patriarchal norms.