Yi-Chen Chen (Melissa)

Melissa(Yi-Chen) Chen is a multidisciplinary designer made in Taiwan, based in London, currently studying Service Design MA at the Royal College of Art.

With a background in spatial and product design and experience as a UI designer, she learned to observe the design process in detail, identify users' needs from different perspectives, and deliver the right value to individual stakeholders. She loves to discover the neglected pain points in society and seek gentle behavioural change as a solution.

As a service designer, I am passionate about discovering the neglected pain points in society and seeking gentle behavioural change as a solution. With a background in spatial and product design and experience as a UI designer, I learned to observe the design process in detail, identify users' needs from different perspectives, and deliver the right value to individual stakeholders.

I am actively working towards applying service design for social impact and sustainability, creating value at the intersection of people, business, and the environment.

About

"Dairy Dream aims to break down the cognitive barrier between sustainable dairy farms and consumers, seeking a solution to attract consumers to understand the value of sustainable dairy and finally achieve our goal of creating conversations between farmers and consumers and helping farmers continue sustainable practices with financial and spiritual support."

As sustainable dairy farm transformation is a complex and long-term process, dairy farmers are frustrated by the financial pressure of transformation, and the public does not understand and value their efforts. At the same time, many people still love dairy products but feel guilty and ashamed while consuming milk due to the negative information they get from social media.

Therefore, our goal is to enable the farmer and consumer sides to see each other better, establish a more transparent communication mechanism, and make consumers a part of the transformation of a sustainable Dairy industry and work towards a more sustainable future.

Concept

In our dairy dream, we hope to use sustainable coffee shops in the community as a touchpoint to provide people with a new choice of sustainable milk when they consume coffee daily. And through our innovative strategy, we can attract consumers to understand the value of sustainable dairy. Our goal is to create conversations between farmers and consumers and to help farmers continue sustainable practices on an economic and spiritual level.