Xinuo Wang

Noora's (Xinuo) work has a focus on service design, strategy and branding identities. She has completed a variety of projects, clients range from independent startup, retail & commercial, hospitals, technology industry and strategy companies.

She was a student at De Boer Wang Studio, and now working on an MA degree in Service Design from Royal College of Art.

'If you look very, very closely, everything becomes interesting.'

Influenced by IDEO, she switched from branding identity design to service design, following a human-oriented design and believing that design can change everything.

Hope that each work can be PURE. SIMPLE. POWERFUL.

In Collaboration with:

Cherie Wang

Medium:

DIGITAL

Our goal is to help the elderly transition from the mindset of: "I don’t know how to use this" "I don’t want to be left behind" "I don’t want to bother others with my technology problems” To a more positive and empowered mindset. We want them to confidently declare: "It's easy" "I feel more independent" "I can take control of everything" To feel empowered to stay connected with loved ones and access important resources, be in control of daily schedules, and be happy, satisfied, confident.