Xiaoyu Chang 常啸宇

A hair-inspired, 3D-printed blue high-heeled shoe

Xiaoyu Chang is a Chinese Shoes & accessories Designer and Buyer.

He graduated from IED Istituto Europeo di Design in Italy with a bachelor's degree and a master's degree from the Royal College of Art in the UK.

Buon viaggio

Since he was a young boy, Xiaoyu Chang has always been insatiably curious about the people and cultures of the world. The emerging designer’s travels fuel his creativity, and he is looking for inspiration in the most far-flung corners of the globe.

Objects of desire

At the World of Xiaoyu Chang, desire is more than a priority, it is a founding principle. With every one of his designs, He transforms the surrender to temptation into a veritable art.

After all, what is the purpose savoir-faire if not to turn fantasies into wearable dreams?

Gardens, Lifestyles, Fashion

The creative imagination of Xiaoyu Chang has always been larger than life. His penchant for the elegance was cultivated in the Chinoiserie world of private gardens in Yangzhou, also the signature mix of Italian allure and contemporary glamour.

For him, life is but a grand runway. So why simply walk, when you could saunter, dance, or strut?

The story of the "FEMME FATALE" is commonly found in various literary works, both ancient and modern, and this collection uses theories of archetypal criticism, feminist criticism, and cultural anthropology to investigate and uses symbolism as the main aesthetic vehicle to express such stories in myths, legends, folk tales and literary works of many countries and nations around the world——The story of the "FEMME FATALE" is a variation of the "scapegoat" which is the replacement and deformation of an archetype in different times and places, and it ultimately reflects the extreme dependence and fear of men who have taken control of the discourse in human society since patriarchy. It is also a reflection of the ambivalence of men who have taken over the power of speech since the advent of patriarchy.

The collection is not only artistic but also commercially viable, with inclusive qualities such as ageless.