The project wants to let people experience benign masochistic activities through something that is popular, harmless and easily accessible in their lives. People are made to feel stimulated and possibly get pleasure and impressed. Therefore, one can readily adopt these proven good ways in life to quickly regulate negative emotions.
"+1" is an internet slang term for approval. The project hopes that people will understand through experience that unpleasant experiences can be enjoyable and beneficial, and feel the desire to "+1" them.
The experiences are selected according to the main ways people get information (sight, sound, smell, taste and touch).
If you like eating spicy food , endorphins will give you pleasure+1.
If you like watching horror films, Dopamine will give you an increased sense of well-being +1.
If you like listening to sad music, prolactin will give you comfort +1.
If you like to smell disgusting, adrenaline will give you a rollercoaster ride of excitement +1.
If you like massages, endorphins will make you feel comfortable +1.