I am Xiangjie Li (Olivia), a Service/Product designer from China.
I come from a product design background, gaining experience in various domains that intersect with service design, including marketing strategy, branding/product design, and working with a research-driven non-profit design agency. My interests lie in sustainable design, equity-centered design, and integrating innovation with business thinking. I strongly believe that the economy should serve humanity, and as a result, much of my work has been motivated by a vision to foster a more equitable society while adhering to human-centered design principles.
Researcher & Social designer, Marketing, Branding, Packaging Design, Product Design
Central Saint Martins BA (Hons) Product Design
Royal College Of Arts MA Service Design