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Service Design (MA)

Nonlanee Duangvichai (Sunny)

I'm a Service, and visual designer from Bangkok, Thailand.


Graphic designer at Thinkappart 2021 - 2022

I have worked as a graphic designer and marketing strategist. for a year at At Thinkappart, I am work as a graphic. My works include creating brand identities, animations, and user interfaces.


Communication Design Chulalongkorn University 2017 - 2021

Bachelor of Fine and Applied Arts (BFA), Graduated with first-class honors, Bangkok, Thailand

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

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Like almost every learner before me, my opinion of how to apply my design skills in real-life changed after I graduated from the Communication Design at Chulalongkorn University in Thailand. When I first applied to this faculty, I wanted to learn how to turn my thoughts into something corporeal and direct my creativity into areas outside the popular imagination. Though I achieved that goal, my focus has now changed: to be specific, I want my designs to benefit others and society, which compelled me to further my studies in service design. When I was in secondary school, my interest in design first took hold after I participated in a two-year design and technology class. Though we did study design theory in this class, I was drawn to the technical side of design and delighted in building projects by pairing my creativity with raw materials. During those initial forays into design, I felt a tremendous sense of accomplishment at taking the ideas within my imagination and bringing them to life, and, not wanting that sense to fade, I entered the Faculty of Communication Design. By doing so, I was able to enhance my skills in a wide range of design areas and become more interested in the different realms of visual design. Over the last four years in BA and one year in MA service design RCA, I have taken part in both individual and team projects that have significantly improved my communication, teamwork, and time management skills. Most importantly, I have developed my design process by researching different methods related to concepts and outcomes with consideration of users and businesses.


Neurodiversity is the concept that brain differences are natural variations. Some people’s brains simply work in a different way and that's made up for least 20% of the adult population in the UK. One of the biggest behavioural problems we found is relating to spending money impulsively. 40% of Gen Z are having the impulsive spending and there is 27% of Gen Z who are ADHD. ADHD is a condition that affects people's behaviour. they can seem restless, may have trouble concentrating and may act on impulse.

Problem Statement

Gen Z individuals commonly struggle with impulsive spending. However, individuals with ADHD/ASD are more prone to becoming victims of impulsive behaviour due to their unique cognitive differences, which lead to lower executive function and difficulties in regulating certain abilities, skills, and self-control.

what is Neurodiversity

What is Neurodiversity

There are a great number of UK are neurodiversed, However it is estimated that around 1 in 7 people (more than 15% of people in the UK) are neurodivergent , meaning that the brain functions, learns and processes information differently. 8% of people in the UK are thought to have ADHD.

By adjusting for the global demographic structure in 2020, the prevalence of persistent adult ADHD was 2.58% and that of symptomatic adult ADHD was 6.76%, translating to 139.84 million and 366.33 million affected adults in 2020 globally.

Globally, it has been estimated that approximately 5% of children and adolescents are affected by ADHD . Compared with childhood ADHD, adult ADHD is relatively neglected in epidemiological studies, largely due to the absence of well-established and validated diagnostic criteria

User interview
Target user
Target user

Based on primary user research and using four fundamental cognitive abilities evaluation criteria, we have classified our users into three main representative personas based on their levels of executive function capacity.

With the launch of FCA's new customer duty act, inclusivity is being greatly recognised in the world of banking, and people have the desire to make changes. Our design strategy is to assign different weights to the three levels of users.

Tigger will be our key user, representing individuals with ADHD/ASD who struggle with impulsive spending. They will be our priority users and the ones who need the most support from the service.

Piglet will be our special user, representing individuals on the neurodivergent spectrum who need support in other user-friendly aspects.

Owl will be our general user, representing all Gen Z individuals who are transitioning out of campus life and seeking to learn how to manage their money wisely in the long run.

Journey map
Pain point and opportunity