The Big Impact
The collaborative project with The Big Issue UK spanned over five months, aiming to develop an enhanced digital proposition that effectively communicates the value exchange of street sales, ultimately improving engagement and connecting with diverse audiences.
Introducing The Big Impact, a community-driven platform designed to facilitate tangible change by re-establishing meaningful connections among stakeholders. This is achieved through transparent and purposeful actions, including collaborative community funding to address individual vendor needs and aspirations, as well as a flexible resource pool that enables organisations to support and offer work opportunities to willing vendors.
Recognising the uniqueness of each of the 1,500 individuals associated with The Big Issue, a standardised hierarchical system proves inadequate due to the incomparable journeys of the vendors. Hence, the imperative was to create a flexible and adaptable system that caters to the diverse needs of every person involved.
Vendors require encouragement and support to boost their confidence and foster ambitious aspirations. Likewise, customers who are willing to help but may not be inclined to read the magazine seek valuable alternative means to support these individuals, without any ambiguity.
Consequently, the value lies in promoting visibility, connectivity, and access to opportunities. Consumers often hold misconceptions about the needs and circumstances of vendors, and this is where our intervention becomes crucial. By showcasing the individuality of each vendor through measurable goals, customers gain clarity on how their acts of kindness translate into tangible progress and impactful outcomes for the vendors. The service effectively provides visibility for vendors, connectivity for customers, and fosters competencies within supporting organisations.
Our vision for The Big Impact is predicated on the digital cohesion of all stakeholders involved. Together, we can make a substantial and enduring impact.