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Service Design (MA)

MIKIO

Mikio is a Libra visionary from Japan with experience in both the traditional advertising agency industry and digital media.

As a mediator, Mikio has effectively bridged the gap between various perspectives, such as Millennials and GenZ, as well as diverse perspectives like UGC and PGC, feminists and misogynists, capitalism and degrowth, and the dynamic relationship between romance and logic.

Her ultimate goal is to assist people, including herself, in cultivating negative capability which is resilience and adaptability when faced with uncertainty.


Education

  • MA Service Design, Royal College of Art (2022-2023)
  • Bachelor of Art History, The University of Tokyo (2009-2014)


Experience

  • Manager of Global Business Solutions Japan team at ByteDance, promoting the use of TikTok in the entertainment industry. (2020-2022)
  • Business Producer at Hakuhodo, Tokyo with a focus on the digital domain. (2014-2020)


Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

MIKIO

This MIKIO's project aims to speculate on how millennial women will experience "menopause" in the future, specifically 15 years from now.

I see the ovaries as a time machine. They age and journey into the future before the rest of the body.

The following serves as an prologue to SF narrative.


Episode 0_MIKIO

In 2038, a controversial solution called "Zero Menopause" sparks a conflict between feminists and misogynists. To prevent a major war, a secret project named "MIKIO" is launched. MIKIO aims to address menopause issues faced by millennial women, empowering them and transforming their stories into intellectual property (IP) through novels, films, TV dramas, cartoons, and merchandise. This captivating narrative challenges societal norms and encourages viewers to explore the transformative journey of menopause.