Mahima is a Service designer with an expertise in Graphic Design and Brand Strategy. She applies the art of design as a compass to navigate the complex contexts of real-world problems. She has a strong foundation of Communication Design from esteemed institutions like the Fashion Institute of Technology, New York and the National Institute of Fashion Technology, New Delhi.
Through her work, she has always made a deliberate attempt to deconstruct complex processes, make information intelligible and services more user-friendly to contribute to improving the human experience. During her time at award-winning design studios and leading branding agencies she discovered her passion for storytelling and crafting powerful visual identities.
With her work experience in the realms of Luxury Retail and Hospitality, she leveraged the value of problem-solving to elevate service encounters. By designing integrated experiences for the F&B Marketing team across diverse touch points, she enabled profound customer engagement and fostered a sense of meaningful connection.