Li Ma

Hi, I'm Li Ma.

I'm a thinker and practitioner who combines sensibility and rationality. I am passionate about using systemic design thinking and interdisciplinary approaches to explore real-world problems and possibilities.

My background is in product design, and I graduated from the Sichuan Fine Arts Institute in China. With over two years of experience in strategic design work, I have been involved in brand experience design and social innovation design projects in different industries.

My studies and practice at RCA allowed me to refine my design value system and literacy. I have come to realise the importance of critically examining the 'power' of designers, especially in service design, a field of study that explores complex issues such as value delivery and behaviour change - it is only by thinking about "what we can't do" that we can make things possible for the real world and drive change.

Become or build bridges.

Play a greater value.

Rather than being defined as a certain type of designer.

I'm passionate about exploring "Relationships" in design languages.

In my opinion, service design is the systematic reconstruction or creation of 'communication'" between individuals and society, behaviour and thought to achieve social or commercial value.

The role of service design is like an individual in society. It cannot exist alone. It requires humility and inclusion to learn and draw on the knowledge and strengths of different fields.