Skip to main content
Design Products (MA)

Jiayi Li

As a product designer from China, I have always been concerned about social and humanistic issues. I firmly believe that designers can view some social issues from a unique perspective and shout out to the world in their own way. This mission drives me to constantly develop and improve my design work.

Educational Experience:

BA - Beijing University of Chemical Technology, Design products

MA - Royal College of Art, Design products

Awards:

IF DESIGN AWARD 2021 Category 1.15 Household/Tableware

A' DESIGN AWARD 2021 Medical devices

This is my picture

"Birth Scars" is a series of body accessories aimed at exploring the impact of childbirth on the female body image, with a special focus on stretch marks as scars of the reproductive process. By transforming stretch marks into jewelry-like waistbands, armor, and waist adornments, it emphasizes the unique beauty that childbirth brings to the female body and encourages societal recognition and respect for the diversity of women's bodies. It also seeks to empower women to embrace and value their own bodily experiences positively. This series' design concept is derived from celebrating and exploring women's vitality and reproductive experiences.

This is a rendering of the intention of one of my projects
This waist corset extracts the curves of stretch marks to form a jewel-like, delicate corset. Each stretch mark represents an important moment and experience in a woman's life. This design encourages women to feel confident and proud of their bodies by transforming the marks into gorgeous ornaments that turn a woman's physical experience into a symbol of pride and beauty.
This is a rendering of the intention of one of my projects
This is a rendering of the intention of one of my projects
 This is a rendering of the intention of one of my projects
This is a rendering of the intention of one of my projects
 This is a rendering of the intention of one of my projects
The "Helmet of Life" is a armor design based on the shape of a woman's pregnant belly, inlaid with metallic stretch marks. The design is inspired by the warrior's armor, symbolizing the courage and strong will of women to protect and breed new life. By combining stretch marks with armor, it expresses the gritty strength of the female body and the greatness they embody in the reproductive process. Society's attack on female scars is countered by my armour in the form of armour
This is a rendering of the intention of one of my projects
This waist accessory is inspired by the curves of stretch marks and wraps around the waist delicately and elegantly. It extends stretch marks from the surface of the body to the adornment, giving these marks a unique artistic beauty. Through the design of this accessory, the designer hopes to make people re-examine stretch marks as a trace of the female body experience and a symbol of beauty. This accessory encourages women to embrace the changes in their bodies and gives stretch marks a unique beauty.
This is a rendering of the intention of one of my projects

Medium:

3D printing, metal, transparent resin