Jade Rivalland is a creative designer from Nantes, France. Determined & passionate, she tackles global issues in her work, focusing on themes such as sustainability, smart tech & new experiences for the automotive industry. Jade's work carries forward-thinking concepts in order to challenge the human relationship to the future of mobility. Questioning the way we use products and vehicles, she is always wondering “what if?” to imagine what our future could be made of.
OUTBOUND // BRIEF
As cities grow bigger by the day, future urban life will be featured with diversity, sustainability, technology and mobility. While environmental concerns become increasingly urgent, we can expect the next generation to face new challenges, and sustainable practices are likely to become more widespread in the field of mobility. New models of (not so much anymore) futuristic cities are emerging, so how would mobility fit in those future urban areas , and what would be the needs of the 2040 urban population? How would that influence the way young people move around in existing European cities? At the same time, life will be surrounded by AI and other new technologies, creating a new balance between the on & off line, and younger users will have different expectations from the off line, the physical life. After the era of purity and minimalism, youth tends to want humaneness back in their life. How to create a new aesthetics, more human centered and user friendly ? For young people, often outside and hanging out in groups, the need to move within the city in essential. How can we meet the emerging needs of the next young generation to provide a dedicated mobility solution based on the urban lifestyle ?