Hairun Li 李海润

Hairun Li 李海润 featured image

About

In the chilly winter of 2020, I graduated from the University of Minnesota with my dual Bachelor's degrees in Graphic Design BFA and Economics BA. At the age of 26, I pursued further studies at RCA, where I started to shift my understanding of graphic design. I define myself as a 'graphic designer', although my practice involves different forms of expression, including experimental publications, moving images, performance and installation. 'Graphic design' is an inclusive term that encompasses the process of interaction between visual graphics and me. Any material or medium can be a channel for graphics.

I have won many awards in the last two years:

  • The Most-Familiar-Face-At-School Award by my classmates; 
  • The Hardest-Working Award by my friend; 
  • The Not-Being-Home-For-4-Years Award by my parents; 
  • The Most-Dependable Award by my partner; 
  • The Anxiety-Of-Future Award by myself.

All so-called 'awards' may not mean anything. What others can feel from my practice, what I can learn from my practice, that's all that matters.

Statement

30 suggestions on 'publications':

  • ① The author of a publication can be anyone or no one. 
  • ② The direction of the content of a publication needs to be handled by the author and served to the reader. 
  • ③ The 'death of paper' refers to the decline of paper-based publication as a source of mass information, and they are probably right about that. 
  • ④ Publications can carry mass information, but carrying mass information is not the whole point of publications. 
  • ⑤ Publications are functionally similar to works of art in that they are a medium of communication between the author and the reader. 
  • ⑥ However, unlike works of art, publications need to be 'friendly'. It needs to be more sensitive to the reader's experience. 
  • ⑦ A publication does not have to be printed on paper, it can exist in any form. 
  • ⑧ Experimental publications do not necessarily require words to convey information. The title of the book can be absent if necessary. 
  • ⑨ The integrity of information expression can either be crafted by the author or interpreted by the reader. 
  • ⑩ The point of a publication is how many people will see it, not how many copies will be sold.
  • A mediocre idea cannot be saved by a beautiful execution (Sol LeWitt, 1968). Neither can mediocre writing be saved by beautiful design. 
  • ⑫ A permanently updated publication means a creative publisher. This often means that collaboration is important. 
  • ⑬ Both form and content are important to a publication. But for long-running publications, content is more important. 
  • ⑭ Cost is always a consideration for publications. Design ideas most of the time need to be cost-constrained. 
  • ⑮ Authors do not need to identify themselves in a publication. Anonymity sometimes, especially in political campaigns, makes a publication possible. 
  • ⑯ The definition of publication can easily be applied to other acts with the purpose of communication. And this shift in form is usually the way in which publications experiment. 
  • ⑰ When either the creator, the carrier, the medium of dissemination or the reader is missing, the publication cannot be valid. 
  • ⑱ The way in which a publication is disseminated determines the group of readers. 
  • ⑲ In order to achieve mass distribution, the 'cover' of a publication needs to be eye-catching. 
  • ⑳ Any aspect of a publication that attracts audiences can be considered as a ‘cover’. Its purpose is to give readers the opportunity to learn about the publication. 
  • ㉑ The publisher's intentions determine the content and form of the publication. But he is also responsible for communicating this intention to his readers. 
  • ㉒ A well-designed experimental publication always creates a desire for the reader to 'collect' it. 
  • ㉓ The editor usually plays an important role in the publication of books. 
  • ㉔ When the editor is missing, the designer can take on the obligation of polishing the text. 
  • ㉕ Authors have to be honest with their readers. 
  • ㉖ The limitations of the era can greatly influence the definition of a publication, so the approach to publications is not static. 
  • ㉘ The same publication needs to be presented in different ways in different situations. 
  • ㉗ The prerequisite for breaking the rules of publication is to understand them. 
  • ㉙ Be wary of over-design. 
  • ㉚These suggestions are in no particular order.

White City, London, 2023

Fly Back to the Moon

Medium: Multimedia

Size: Variable

Journey to the End of the Space

Medium: Screen

Size: Variable

Where We Live and Who We Are

Medium: Multimedia

Size: Variable

MetaRoute

Medium: Digital print on paper, Moving image

Size: Variable

The Odyssey

Medium: Digital File

Size: 7375 × 7375 px

ICARUS

Medium: Digital print on paper

Size: 7.25 × 7.25 inch

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