Fanrui Sun is a digital artist and fashion designer based in London. Her current work focuses on providing a richer clothing experience by thinking about the connections and boundaries between fashion, media, and life, in an attempt to enrich the ecology and rich emotional landscape of the future of digital fashion.
Having worked with brands and creatives such as Adidas, Mercedes-Benz, and Nick Knight's Ikon-1, Fanrui has received recognition from prestigious publications including China Daily, Cosmo China, and ARTÉMIS. And also contributes as a member of Xtended Identity, a leading digital fashion brand that acknowledges the multifaceted nature of human identity, both in the physical and digital realms.
As a digital fashion designer, Fanrui is accustomed to drawing inspiration from the mysterious and largely unexplored organic forms of marine life. Combining these physical inspirations with features of digital technology such as algorithms and open methodologies, she imagines clothing as a force that can change the definition of the body and identity. fanrui is also concerned with the potential pitfalls of the digital medium to make digital fashion more accessible and promote equity within the industry.
Fanrui will continue to explore new media and possibilities for clothing in the current environment and will be active as a digital clothing designer on various platforms, exploring as many possibilities as possible for new-age clothing.