Tse-Chiao (Erica) Chao 趙紫喬

About

Tse-Chiao (Erica) Chao is a Taipei-born, Shanghai-raised, London-based graphic designer and visual communicator with an experimental approach to making. With text, typography and graphic languages as visual methods, her practice sits on branding, moving image and publishing as her main avenues of exploration. 

Erica previously worked as a full-time designer at the Design Bridge and Partner (formerly known as Superunion), and her previous education includes BA(Hons) Graphic Design Communication at the University of the Arts London: Chelsea College of Arts.

Statement

Throughout my practice, I am captivated to explore the intersection between traditional media and digital technology. Within this convergence lies the potential to encourage experimentation with new ways of communicating. By harmonising the tactile allure of tangible experiences with the dynamic possibilities of the digital through a mixed media approach, I am exposing the gaps and lack of information that exist in the time-lapse. 

In my recent work, this exploration of new visual juxtaposition becomes a catalyst for reflection and introspection, forming a new understanding of our identity, experiences and emotions. I am intrigued by the system to collect, conserve and make long-term accessibility, finding a sense of connectivity through visual narratives that is built by everyone, about everyone, for everyone.

Emotive Script

Threads Through Time

Digestive